Friday, March 13, 2009

Making your Social Media Network into a Marketing Asset

In my eyes there is only one way to make the transformation from a person or lurker into a business personage who uses SM as a marketing tool and that is to become an authority in your area of expertise. If you become a source of information on or in your business area or field you start to become valuable as a needed resource or person or company to turn to. In sharing news, industry tips, headline stories, your own experiences, how to tips, in short and bite size pieces you start to get “followers”. You may never know they are there until that magic moment when the magically appear in your email box or on the phone.

Larson Note: If you want to go the route of a SM marketer be prepared for a time cost. You are connecting with people not blasting your message out. Don’t SPAM or get hungry for follows. If done right they will come.

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://member.merchantcircle.com/larsonassociates
http://businesswarfare.ning.com/profile/HowardLarson
http://teamcircle.ning.com/profile/HowardLarson

https://twitter.com/LarsonAssociate

P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.

P.P.S. We are offering 2 free (a $75.00 value) ½ hour consultation periods per week to talk about marketing businesses. Call or email to get your spot to pick my brain for 30 minutes today.

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