More Bottom Line Priority Thinking

Here are some more low-cost CRM ideas and strategies for when your money is tighter than tight.

1) Sit down with your people and explain the rationale behind company decisions.
2) Streamline your companies technology to make sure it is all interconnected so there is no redundancy of keyboarding and that there is a free flow of information between departments .
3) Develop a process and a culture to use equipment to its fullest potential
4) The Pareto principle (also known as the 80-20 rule) still holes so take a big gulp. Maybe it’s time to trim the lowest 20% of your performers in all areas of the company.
5) Empower people to author articles and white papers for publishing. Maybe put a section on your web site for frequently asked questions.
6) Pursue a proactive messaging outreach to all stakeholders of your company. You, owners, employees, suppliers and customers.
7) Deploy self-service applications where they do not diminish the customer’s interaction with you.
8) Utilize workforce management tools to increase your people’s efficiency. This might mean an upgrade in CRM software or a better access to what you now have.
9) Intensify training initiatives for your people. Training should not be a punishment exercise use when something goes bad but a proactive tool.
10) Move CSR out of the domain of a few and into the hands of all your front line people.

Larson note: Challenge yourself and your people to be proactive with knowledge If you reward the wrong things you will have knowledge mongers and fiefdoms built up where sales, marketing, customer relation people horde their own information as a safety tool and net. Get your team pulling together or they will pull you apart

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
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P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.

P.P.S. We are offering 2 free ½ hour consultations a week for marketing your business. Call or email to get your spot to pick my brain for 30 minutes today.

*Source: Customer Relations Management