SEO is Both Important and Misunderstood

In a survey companies said overwhelming said that search engine submission optimization (SEO) is an active part of their online marketing efforts and that they believed it accounted for a significant portion of their web traffic, but many of those same companies identified SEO tactics, like purchasing links, as an effective way to boost their pages' performance.

The survey was conducted over the entire month of January 2009, and had 117 qualified ecommerce merchants respond. Collectively, 94 percent of the merchants said that SEO was part of their current marketing efforts. And 62.4 percent believed that their SEO efforts accounted for 50 percent or more of their site traffic.

When asked about effective SEO tactics, the majority of companies correctly identified forthright, effective, and ethical SEO practices like keyword-focused content, internal linking, and siloing.

It was clear that many of the companies surveyed did not understand the difference between good SEO tactics and questionable ones, even those bordering on unethical practices. For example, 69.5 percent of respondents said that purchasing paid links was a somewhat effective SEO tactic. But paid links that transfer PageRank are really an attempt to trick a search engine into displaying less qualified results. Moreover, 53.9 percent of those surveyed said that keyword stuffing, another poor and potentially unethical practice, was at somewhat effective.

Only 25.6 percent of these companies surveyed had ever hired a paid SEO professional to help them. Many of the respondents said that SEO services were just too expensive for their company or that they believe there was enough information available for free to do a good job without professional help or training.

Larson note: It is true that most of the professional seo do not know the exact way of effective SEO techniques, as many of them use software such as web SEO, elite SEO software and don’t do much more. For an effective marketing of site to rank: keywords in content and a good title tag are necessary.

If there are any companies who would be interested in setting up a reciprocal link with our respect websites let me know. It could be arranged if there is a good synergy between us.


Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
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*Source: Armando Roggio