Here are still more low-cost CRM ideas and strategies for when your money is tighter than tight.
1) Conduct interviews with your best customers to find out what they want form you or how you might improve.
2) Fire your worst customers. The ones that are the black holes of your bottom line no matter how you try to do the right thing.
3) Engage in innovation discussions with your employees at the lowers possible level.
4) Set Plans and goals for the future and share them with you customers and seek their opinion. Remember they are a “stake holder in and of your business.
5) Train and retrain employees. And do it as a reward not as a punishment.
6) Ask customers and employees what they don’t need or want from you.
7) Sign up but remember time spent on free trials is also a cost.
8) Look for ways to get more out of your CRM system that goes beyond the basics. There is a wealth of information in those records.
9) Clean up your data. The cleaner your data the more usable and useful your data.
10) Do the little things Write those thank yous, remember your client’s favorite team, their hobbies and passions in life, and pick up the phone rather than a quick email.
Larson note: Push yourself. Get the dead weight out and set yourself free.IN suing every one you can for ideas you might find that golden nugget you are looking for. Search and you shall find.
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
larsonassoc1975@yahoo.com
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://member.merchantcircle.com/larsonassociates
http://businesswarfare.ning.com/profile/HowardLarson
http://teamcircle.ning.com/profile/HowardLarson
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
P.P.S. We are offering 2 free ½ hour consultations a week for marketing your business. Call or email to get your spot to pick my brain for 30 minutes today.
*Source: Customer Relations Management
Showing posts with label CRM customer relations management advertising marketing roi. Show all posts
Showing posts with label CRM customer relations management advertising marketing roi. Show all posts
Thursday, February 26, 2009
Monday, February 16, 2009
More Bottom Line Priority Thinking
Here are some more low-cost CRM ideas and strategies for when your money is tighter than tight.
1) Sit down with your people and explain the rationale behind company decisions.
2) Streamline your companies technology to make sure it is all interconnected so there is no redundancy of keyboarding and that there is a free flow of information between departments .
3) Develop a process and a culture to use equipment to its fullest potential
4) The Pareto principle (also known as the 80-20 rule) still holes so take a big gulp. Maybe it’s time to trim the lowest 20% of your performers in all areas of the company.
5) Empower people to author articles and white papers for publishing. Maybe put a section on your web site for frequently asked questions.
6) Pursue a proactive messaging outreach to all stakeholders of your company. You, owners, employees, suppliers and customers.
7) Deploy self-service applications where they do not diminish the customer’s interaction with you.
8) Utilize workforce management tools to increase your people’s efficiency. This might mean an upgrade in CRM software or a better access to what you now have.
9) Intensify training initiatives for your people. Training should not be a punishment exercise use when something goes bad but a proactive tool.
10) Move CSR out of the domain of a few and into the hands of all your front line people.
Larson note: Challenge yourself and your people to be proactive with knowledge If you reward the wrong things you will have knowledge mongers and fiefdoms built up where sales, marketing, customer relation people horde their own information as a safety tool and net. Get your team pulling together or they will pull you apart
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
larsonassoc1975@yahoo.com
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://member.merchantcircle.com/larsonassociates
http://businesswarfare.ning.com/profile/HowardLarson
http://teamcircle.ning.com/profile/HowardLarson
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
P.P.S. We are offering 2 free ½ hour consultations a week for marketing your business. Call or email to get your spot to pick my brain for 30 minutes today.
*Source: Customer Relations Management
1) Sit down with your people and explain the rationale behind company decisions.
2) Streamline your companies technology to make sure it is all interconnected so there is no redundancy of keyboarding and that there is a free flow of information between departments .
3) Develop a process and a culture to use equipment to its fullest potential
4) The Pareto principle (also known as the 80-20 rule) still holes so take a big gulp. Maybe it’s time to trim the lowest 20% of your performers in all areas of the company.
5) Empower people to author articles and white papers for publishing. Maybe put a section on your web site for frequently asked questions.
6) Pursue a proactive messaging outreach to all stakeholders of your company. You, owners, employees, suppliers and customers.
7) Deploy self-service applications where they do not diminish the customer’s interaction with you.
8) Utilize workforce management tools to increase your people’s efficiency. This might mean an upgrade in CRM software or a better access to what you now have.
9) Intensify training initiatives for your people. Training should not be a punishment exercise use when something goes bad but a proactive tool.
10) Move CSR out of the domain of a few and into the hands of all your front line people.
Larson note: Challenge yourself and your people to be proactive with knowledge If you reward the wrong things you will have knowledge mongers and fiefdoms built up where sales, marketing, customer relation people horde their own information as a safety tool and net. Get your team pulling together or they will pull you apart
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
larsonassoc1975@yahoo.com
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://member.merchantcircle.com/larsonassociates
http://businesswarfare.ning.com/profile/HowardLarson
http://teamcircle.ning.com/profile/HowardLarson
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
P.P.S. We are offering 2 free ½ hour consultations a week for marketing your business. Call or email to get your spot to pick my brain for 30 minutes today.
*Source: Customer Relations Management
Thursday, February 5, 2009
Bottom Line Priority Thinking
So you need to keep an eye on that old bottom line from going totally down into the tank? Ok, l I hear you. So do I. So here are some low-cost CRM ideas and strategies for when your money is tighter than tight.
1) Watch the ROI on each of the channels you are marketing and advertising inn. Make sure they are worth the investment of money and time.
2) Look over your marketing channels and find redundancy and create a comprehensive view of your customer and the demographics of your ideal customer so you can pinpoint them with your advertising/marketing attack.
3) Ok you closet writers out there, create an internal and/or external blog or discussion board where customers and employees can communicate with all you Suites out there. Give them have access to you. It will calm down a lot of nervous people to be able to hear from you.
4) Look for ways to have virtual events rather than f2f.
5) Tap into your social networking groups to find ways to get free advice from your peers, colleges and competition.
6) Get out of your office and go visit your customers at their offices. Wow, now there is a novel idea.
7) Analytics. Yes Google analytics is still free. Track yourself.
8) Set on a speaking circuit. Again get out into your community and start talking. Rotary, Kiwanis and many Chambers’ of Commerce have groups looking, no begging for speakers. Find a topic you know well and go for it. You might be suprised at how smart you are.
9) Synergy. Find companies that complement you and work an account together giving your customer a broader ore complete service than you could by yourself.
10) Nurture those sales leads. Keep in contact with new and old accounts. Keeping in contact so when they are ready you are the first name that comes to their mind. Do I hear newsletter here?
Larson note: We need to keep a lid on our expenses but that does not mean we need to get derailed from out advertising, marketing and crm efforts. People are still out there buying stuff and services. The question is who are they buying from? You or your competition?
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
larsonassoc1975@yahoo.com
http://www.geocities.com/larsonassoc1979/1
http://larsonassociates.blogspot.com
http://member.merchantcircle.com/larsonassociates
http://businesswarfare.ning.com/profile/HowardLarson
http://teamcircle.ning.com/profile/HowardLarson
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
P.S.S. If you are in Credit Cards I have just signed up the services of an EXPERICENED merchant service salesperson. Interested in using him, call today.
*Source: Customer Relations Management
1) Watch the ROI on each of the channels you are marketing and advertising inn. Make sure they are worth the investment of money and time.
2) Look over your marketing channels and find redundancy and create a comprehensive view of your customer and the demographics of your ideal customer so you can pinpoint them with your advertising/marketing attack.
3) Ok you closet writers out there, create an internal and/or external blog or discussion board where customers and employees can communicate with all you Suites out there. Give them have access to you. It will calm down a lot of nervous people to be able to hear from you.
4) Look for ways to have virtual events rather than f2f.
5) Tap into your social networking groups to find ways to get free advice from your peers, colleges and competition.
6) Get out of your office and go visit your customers at their offices. Wow, now there is a novel idea.
7) Analytics. Yes Google analytics is still free. Track yourself.
8) Set on a speaking circuit. Again get out into your community and start talking. Rotary, Kiwanis and many Chambers’ of Commerce have groups looking, no begging for speakers. Find a topic you know well and go for it. You might be suprised at how smart you are.
9) Synergy. Find companies that complement you and work an account together giving your customer a broader ore complete service than you could by yourself.
10) Nurture those sales leads. Keep in contact with new and old accounts. Keeping in contact so when they are ready you are the first name that comes to their mind. Do I hear newsletter here?
Larson note: We need to keep a lid on our expenses but that does not mean we need to get derailed from out advertising, marketing and crm efforts. People are still out there buying stuff and services. The question is who are they buying from? You or your competition?
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
larsonassoc1975@yahoo.com
http://www.geocities.com/larsonassoc1979/1
http://larsonassociates.blogspot.com
http://member.merchantcircle.com/larsonassociates
http://businesswarfare.ning.com/profile/HowardLarson
http://teamcircle.ning.com/profile/HowardLarson
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
P.S.S. If you are in Credit Cards I have just signed up the services of an EXPERICENED merchant service salesperson. Interested in using him, call today.
*Source: Customer Relations Management
Subscribe to:
Posts (Atom)
