As businesses and customers are becoming more tech savvy and relying more and more on there moble devices and online interactive web communities what should you as a business person be looking for in your next generation of CRP software? As Web 2.0 technology evolves, as web applications combine data from more than one source this too can and should be done with your CRM system.
For example take Google Maps. By incorporating Google Maps into a CRM system you can plot out all the locations of your customers and leads. You could then schedule your f2f appointments easier and faster and with a higher degree of proficiency giving you hopefully a higher degree of ROI.
Larson note: I am still a walking map. I find errors in Map quest results. Ask my wife. I can plot out a sting of sales appointments with pin point accuracy with no zig zagging From Milwaukee thru Chicago down to Gary and out to Morris and Rockford. But why not make it easier on yourself and use technology? Mapping is only one area you can use. Cross reference trade shows, Cross reference social networks.
Got any other areas where CRM can go and do? I would love to hear them.
Larson & Associates
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