Friday, August 14, 2009

How Are Customers Finding Suppliers

With a lagging economy many customers are looking at ways to cut costs, get faster shipments; use Just In Time inventory methods. Use a multisupplier base. How are they finding companies to sell to them?

58% Trade magazines
53% Word of mouth
52% Search engine marketing
51% Distributors
49% Electronic newsletters
46% Third party websites
44% Trade shows (f2f)
40% Webinars
32% Other
25% Trade shows (virtual)
21% Social Networking
15% Community based activities
12% Cold call

Larson note: As a business owner how many of these top 12 marketing channels (not including other) are you using? As a business owner how many of these top 12 channels at you using at least a 75% capacity. For use at Larson’s, I put our number at 7 of them.

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better

P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.

P.P.S. We are offering 2 free (a $75.00 value) ½ hour consultation periods per week to talk about marketing businesses. Call or email to get your spot to pick my brain for 30 minutes today.

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