Wednesday, August 26, 2009

Mastering Issues & Trends For Your Business

A good leader is a master at following issues and trends. Not just by the book or reading but by getting out onto the front line. But what is the best way to do this?

1. Study Up. Pretty easy for most senior management to do. Challenges times require shifting through all the information being thrown at you and turn it into an intelligent study. Yes your job is to make sense of business trends in not only your industry but your customers as well.

2. Listen. Once you have the background put together, you can gain greater inside by going out to your employees, customers and other stake holders (CPA, Banker, and Insurance Agent) and other suppliers. When you talk your findings over with your people they will begin to open up

3. Inspect. You cannot do enough self inspection of your “troops”. This is the best way to collect data. Your troops and personal customer visits

4. Follow up. Hold yourself and your team accountable for all your results and/or non-results. There is no use doing your homework if you are not going to be doing anything with it. It is not only important to act on your information but to make sure people follow through on all initiatives which they have committed to.

Larson note: Stop Look Listen. Then GO. Works for train crossings. Works for business.

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better

P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.

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