Thursday, August 20, 2009

Advertising To Social Media Networks

Social Media Networks, they are hard to crack into. They are elusive. They are always moving and evolving.

Tradition online advertising consists of banner ads, text ads, email marketing, search engines marketing, pay for clicks. But as most of us in the SM world know this does NOT work on SM sites. People use SM sites in interact, communicate and yes, socialize. The big bad marketer/advertiser needs to create soft selling ads that encourage interaction and dialogue in relevant topics to the site.

Advertisers need to think more in terms of how many times they engage people not on a wide broad based scale but in one on one dialogue.

Larson note: If you are not ready to engage don’t come into the water. Talk to me, not at me. If you’re not ready to go swimming stay on the sun deck and watch on the side. Be a big fish in a little pond.

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better

P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.

P.P.S. We are offering 2 free (a $75.00 value) ½ hour consultation periods per week to talk about marketing businesses. Call or email to get your spot to pick my brain for 30 minutes today.

No comments: