Thursday, June 18, 2009

Online Retailer Cuts & Investments

How (30% of) Online Retailers Plant to Cut Costs
88% Cut back hiring and staffing plans
56% Spend less on search
46% Have no plans to change original budgets

Where (24% of) Online Retailers Plan to invest more heavenly
80% Search
65% E-mail
60% Social Marketing

* Source: The State of Retailing Online 2009, A study conducted by Forrester Research Inc. May 5, 2009 for a sample of 117 online retailers.

Larson note: The 3 areas of more investment come in the 3 areas of least cost. Search, yes if you have a web site you better do at least 3 search engine submissions on it. That will at least to give it a pop in the listings. If you have a good list you have permission to use or want to purchasing an email list, you can try this low cost marketing channel email can give your sales a (24 hour) spike. Social Marketing? Watch your time and be prepared for a long struggle. There is money out there somewhere but don’t believe the hype. Great place to find possible employees, especially in and thru LinkedIn.

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better

P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.

P.P.S. We are offering 2 free (a $75.00 value) ½ hour consultation periods per week to talk about marketing businesses. Call or email to get your spot to pick my brain for 30 minutes today.

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