Unless you’re a Newbie Business Social Media Marketing should be done in additional to what you are doing now that is working, not pulling the plug on what is successful to get on the newest and the latest. I am not a the kind of guy that is going to tell you if it aint broke don’t fix it. It is fun to tinker. Tweak this and that. See what happens and what doesn’t.
What we call traditional marketing can in fact be helping your Social Media Marketing. What? you say. Hold the line while I get off. What can traditional marketing do to help SMM? Isn’t it the other way around?
Well...yes... and no. The fact is your traditional marketing channels can be helping your SMM to work better, faster and broader. If you are using telemarketing (now I ask you how low teck can you get than the telephone, my kids would rather text than talk on a phone.) you can ask the customer or prospect to tell you what brought them to find you. A Site, a Blog, A tweet?
In the combination of telemarketing and Social Media you can have a positive impact on your lead generation and nurturing efforts. When making that phone contact one of the most valuable and relevant pieces of information you can have to share is what is provided in the conversations posted on the different Social Media Sites you share together. Yes I am telling you to shake and mix your Social Media Marketing and your Traditional Marketing practices together. Yes James Bond had it right, Shaken not stirred.
By talking about relative up-to-date information that was just posted you really start to connect at an even high level.
Ya push the bar higher and higher till no one except you can get over it!
Larson Notes & Satire: In your businesses marketing you are always looking, well maybe you aren’t but I am, looking to expand my market. So you stumbled into the world of Social Media and Social Media Marketing and all these so called experts are telling you to do this and that, what to do and what not to do.
Stop, Look, Listen. Most (and I mean most not all) of these people know what they are talking about and they can keep you out of trouble, at least some trouble. Technologically they got good stuff to share on getting your page set up but after that, they are not you and cannot put your personal stamp of individuality into your marketing and business. There is only 1 you so remember they are talking and acting from their viewpoint. I guarantee that no one is sitting up here with me in the Ivory Tower looking out at the Land Of Larson with me. I am unique, you are unique, they are unique and what works for them, or me might not work for you and your business.
If you use what you got in your marketing, if you use your social media to reach out with relevant up to date conversational interests you will begin to more your prospects from the top of the funnel lower down toward into the customer part of the process. And it is the sale and the number of sales that is important, not the number of online “friends’ you have.
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Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
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