People Want Paper!

According to a recent survey conducted by Harris Interactive on behalf of Earthtone, a company specializing in comparison pricing for printers, 64% of US adults say that they would rather have printed media because it is easier to read than in a digital form. In addition 68%, that’s more than 2/3’s say they feel more comfortable reading something on paper rather than on a screen.

Larson Notes & Satire: I am sort of in that category. I look at a computer monitor so much that I go crazy. Now I find that maybe I’m not alone. Maybe people really want hard copy rather than looking at everything on a screen. Maybe it’s nice to be able to sit back with you feet up on an ottoman reading. Maybe sitting back and enjoying a good trade journal it in a chair drinking a cup off coffee, underline it, marking it up is a pleasurable experience. Might be a good choice, hey?


Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://member.merchantcircle.com/larsonassociates
http://businesswarfare.ning.com/profile/HowardLarson
http://teamcircle.ning.com/profile/HowardLarson
http://www.businessiibusiness.com/profile/HowardLarson

https://twitter.com/LarsonAssociate

P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.

P.P.S. Want to explore Direct Mail as one of your marketing channels? Call us.