Encouraging Dialogue With Your Core Customer Base

It is a fact that customers that have contact with a company in more than one channel have higher company interaction and engagement. They have a deeper understanding, tend to spend more with that company and have a longer higher customer “lifetime” value.

Some examples might involve, direct mail with its high redemption rate, but then in adding telemarketing you get some instant feedback. Kick in some email marketing and some mobile and you have them on 4 important, “in their face” channels. This allows you to reach your core customers and prospects with consistency and timeliness. Thus when they are ready to buy, then know you are ready to sell. You are not the forgotten supplier. The deeper you can penetrate into the forging a relationship, the more likely your customers will be buying form you. Connection of your consistent message across all used channels will give them choices for responding to your offer.

Larson note: Never understatement using multiple tools to stay in touch with your customers and prospects. Any marketing program done using multiple channels goes up by the square root. 1=1 or 12=1 but 1+1 does not equal 2 but rather 1+1 becomes 22 = 4. 1+1+1 does not equal 3 it becomes 32 = 9. Use the power of leveraging your message and you will have a greater impact.

Just remember that any marking tool you decided to use must be done well, consistent and at 100% effort. 75% effort is only a waist. It’s all or nothing. Better to use only 1 tool well than 3 tools at an average effort.

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
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P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix, call today and find out.

*Source: Smart Reply