Monday, January 26, 2009

E-Mail for Acquisition

You should not think of email as an acquisition tool but rather as a tool to complements other acquisition elements of your marketing.

Using things like search ads, banner ads, promotions, in store list creation.

While most people are looking for a quick payoff such as information, they may also be interesting in hearing more form and about you. You can then use an email campaign in this process and drive home your message, up to and including a purchase request. Yes you can ask for the order.

Larson note: This approach will work best for companies whose products and services require a lot of information to be sold properly. It is also good for companies (like mine) that have multiple services to sell. You can get multiple messages across over time and in complete thoughts.

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
larsonassoc1975@yahoo.com
http://www.geocities.com/larsonassoc1979/1
http://larsonassociates.blogspot.com
http://member.merchantcircle.com/larsonassociates
http://businesswarfare.ning.com/profile/HowardLarson
http://teamcircle.ning.com/profile/HowardLarson

https://twitter.com/LarsonAssociate

P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.

*Source: Acxiom Digital

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