To me the worst thing you can do in an e-mail marketing attack is to mix up your acquisition and retention list. That is going to ding your complaint rate and make your emails less deliverable. You can then fail to unsubscribe people when they complain which is just plain illegal. The third thing you can do is to not take a look at technology that is out there to improve. And last you cannot be constantly testing and testing to see what works. At some point you need to know.
Never assume that just because you got permission to send emails that you are or will not be considered a spammer. There are way too many marketers out there that get permission but then send stuff that is inconsistent with the reason the receiver gave permission. Keep true to your requests.
If your customers are not receiving the messages they want at the frequency they want they are not going to be your customers for long
Larson note: Are you a good e-mailer or a bad one. A conscious e-mailer or a spammer? It is a very fine line.
There are lots of reasons for using email as a big part of your marketing campaign, cost for one. Quickness for another. Timeless. Special events or sales. New products of service announcements.
It all flows together. Acquiring your list, working your message the timing and frequency, it can work if you work it correctly.
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
larsonassoc1975@yahoo.com
http://www.geocities.com/larsonassoc1979/1
http://larsonassociates.blogspot.com
http://member.merchantcircle.com/larsonassociates
http://businesswarfare.ning.com/profile/HowardLarson
http://teamcircle.ning.com/profile/HowardLarson
https://twitter.com/LarsonAssociate
P.S. Need a sales manager but don’t think you can afford one? Try our virtual sales manager service. You get all the control and training a sales manager gives without the cost of hiring one.
*Source: Customer Relationship Management
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