New Business Relationships
Have you ever used a new business for the first time because of information you received in the mail?
37% Yes
63% No
Renewed Business Relationships
Have you ever renewed a relationship with a business after a period of time bercuase you received a mailing or promotion offer?
68% Yes
32% No
A Careful Look at the Mail
Are you looking though your mail more carefully for coupons and promotional offers than 6 months ago?
64% Yes
36% No
Larson note: Pretty much across the board. Use coupons or mail and you get or regain customers.
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
larsonassoc1975@yahoo.com
http://www.geocities.com/larsonassoc1979/1
http://larsonassociates.blogspot.com
http://member.merchantcircle.com/larsonassociates
http://businesswarfare.ning.com/profile/HowardLarson
http://teamcircle.ning.com/profile/HowardLarson
https://twitter.com/LarsonAssociate
P.S. Get in control of your own marketing destiny with a guerilla marketing consultation. Call today and schedule your appointment.
Source: Direct Mail marketing Survey
Subscribe to:
Post Comments (Atom)
1 comment:
Howard, these are really compelling statistics showing the impact mail can have. It's not surprising that people are looking through their mail more closely for deals, but the fact that 68% of people have renewed a business relationship after receiving mail after a lapse shows the immediate connection you can have through mail. Where can I find more information about the survey?
Post a Comment