Tuesday, October 20, 2009

Unleashing Web Site Marketing

Now, as if you did not need to before, you really need to be creative with every dollar you spend and with every minute you spend on your marketing. So here are 3 simple things you need to be doing.

1st. make it easy to help your customers find exactly what they want on the first click, if possible! This often means directing them to a landing page rather than your front or home page but it is worth the effort.

2nd. You need to create a call to action. You need to get users to the right page then show them what to do once they are there.

3rd. Check and recheck your success. The two ideas above will do you no good unless you are ready to watch your conversion data and know what is working and what is not.

Larson note: If you don’t track and change your program you will not really get the most bang from your buck. You really need to know which programs, campaigns and activies are getting you results. Your business might be depending on it.

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better


P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.

P.P.S. Need a complete marketing attack? Call us for complete coverage. We do sm monitoring for companies.

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