Thursday, October 15, 2009

Get Upfront and Personal

Today more than ever in a marketplace that is filled with media overload, it is critical for businesses to be able to cut through the clutter. But how? Get personal.

Personalization goes beyond inserting a name of someone in your copy. It is true customization utilizing variable data and giving a customer an entirely new perception of feeling appreciated.

Once you engage your audience it is then time to work on building a lifetime relationship. Remember Harvey MacKay’s 66? Ok, so now what. Take all this knowledge and create a deeper point of engagement with your customers enabling you to determine and address THEIR needs. Not your wants.

And the cost?” Remember it costs 5 times the amount to get a new customer as opposed to keeping an established one. 5 times!

Larson note: Keep your focus on the customer. It’s really that simple, or is it?

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better

P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.

P.P.S. Need a complete marketing attack? Call us for complete coverage. We do sm monitoring for companies.

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