Tuesday, May 12, 2009

Choices of Young Adults

77% Eliminating all debt
23% Buying new car

77% Saving as much money as possible
23% Having as much fun as possible

73% Maximize current income
27% Getting a graduate school degree

73% Build career
27% Having children

64% Financial fitness
36% Physical fitness

64% Proper insurance coverage
36% Vacation time

58% Saving for retirement
42% Saving for my next vacation

46% Buying first house
54% Having extra spending money

Financial products possessed by young adults

84% Checking account
79% Debit card
68% Savings account
62% Credit cards
26% Employee sponsored retirement account like a 401K
17% IRA
8% none of the above

*Source: 2009 Young Adults & Money online survey of 1,252 adults ages 23 to 28 conducted by Lieverman Research worldwide on behalf of Charles Schwab in January of 2009.

Larson note: This just tells me that people my children’s age are looking at the world and there financial and economic life a little differently.

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better


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