Wednesday, May 13, 2009

Direct Mail Formats long or short copy?

The trend today seems to be on short copy. Tri-fold self mailers, postcards, oversized postcards, one page sales letters with a simple business reply card work very well in a b2b direct mail attack for any lead generation program. Get in and in a few word make your point.

Larson note: I am a long copy kind of guy who believes more in the headline than the length of copy. Draw them in and then make a convincing message. But both can and do work.

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better

P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.

P.P.S. We are offering 2 free (a $75.00 value) ½ hour consultation periods per week to talk about marketing businesses. Call or email to get your spot to pick my brain for 30 minutes today.

P.P.P.S. Want to be a guest blogger? If you have any marketing, advertising or sales stories to share and want them posted on the Larson blog email them to me at You and your company will get full recognition and links to your website.

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