The trend today seems to be on short copy. Tri-fold self mailers, postcards, oversized postcards, one page sales letters with a simple business reply card work very well in a b2b direct mail attack for any lead generation program. Get in and in a few word make your point.
Larson note: I am a long copy kind of guy who believes more in the headline than the length of copy. Draw them in and then make a convincing message. But both can and do work.
Larson & Associates
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P.P.S. We are offering 2 free (a $75.00 value) ½ hour consultation periods per week to talk about marketing businesses. Call or email to get your spot to pick my brain for 30 minutes today.
P.P.P.S. Want to be a guest blogger? If you have any marketing, advertising or sales stories to share and want them posted on the Larson blog email them to me at email@example.com. You and your company will get full recognition and links to your website.