Wednesday, August 25, 2010

Dos and Don’ts of Picking A Telesales Service

Every business yours, mine, are all looking for more ways to grow our businesses. Thus we need to find ways to generate more solid leads. If so, you might want to consider telesales.

Telesales allows you a chance for your business to get more leads using the telephone. Seems that quite often businesses find themselves in a difficult situation as they search for the right person to perform this part of their marketing attack. It can be a hard when an inexperienced and unscrupulous freelance telesales company or person can ruin your company and your brand reputation so quickly that there'll be no more room for make amends, not to mention the possibility of a very long-term damage. You do not want this to happen to your business, right?

By picking an expert telesales company, you will never run into these horror stories. Outsourcing the work to skilled and inexpensive telesales firm will give you a piece of mind that you can be sure they will be able to use proven telesales techniques, be results-driven, and get you the results you want.
As a business owner using a telesales services, you need to observe the do's and don'ts of the business. The mistakes made by most telesales companies can be avoided by doing an a little research prior the actual telesales roll out. In telesales, timing is everything. The downside of the business is when telemarketers do not know the exact right time to make the call.

Being a B2B telesales company we here at Larson & Associates don’t need to worry so much about the do not call list, but we do need to know how to be tactfully and respectfully “aggressive”. This is an art not a science.

If you are a B2C company and going into telesales, always observe the laws surrounding this business to avoid being in a problematic situation with the law. These laws are made specifically to regulate the phone calls made by these service providers. One of the major complaints would have to be calling too early in the morning or too late in the evening. Also, check the do not call registry and have these numbers removed from your list of prospect. Ethically speaking, good business practice requires you follow the law to the letter, avoid people who do not want to receive calls, and market only to a certain group of people who are truly interested with what you're selling; if not all of your efforts will be wasted, both time and money. Make sure that the company you pick observes these standards and that they pay close attention to the details.
So, there you go, you have the basics of a sound telemarketing service practice. It is up for you to utilize and outsource your telemarketing needs to a third-party ethical telemarketing firm to save you up on time and effort as well as earn you more money to keep your business rolling.

Larson Notes & Satire: When picking a telesales company ask questions, lots of questions. It is questions that made us go after printers and other graphic companies. We know the industry with 35 years of experience. Now I am not saying I won’t take on other projects in other industries, except for B2C of course, but if you are in graphics, I know you and I can sell you!

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better

P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.

P.P.S. An American Company, marketing American Companies! Call or email to get an appointment to pick my brain (a $125.00 value) for 30 minutes.

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