Thursday, August 5, 2010

What is your Social Media Marketing Goal?

So you are out there on who knows how many Social Media sites, but why? Do you really know or are you doing it because someone said you should, or your competition is or you have time on your hands to kill?

Get real! 71% of marketers say that their digital advertising objective is brand and image building. Do you know what your objective is?

71% - Building brand & Image
64% - Lead generation for follow up
52% - Direct sales of products and services
45% - Deliver product information
43% - Collection of customer and prospect information
16% - Stimulate retail visits
6% - Other

In business and a lot of other things there is an old saying to “follow the money”. So to with marketing and advertising. So, where is the money going to adverting and market companies?

28.7% - E-mail
23.8% - Direct mail
12.0% - Catalogs
10.3% - Outbound telemarketing
5.3% - Mobile ads
20.0% - Other

* Source: The Direct marketing Association & David Shepard, Associates. Sample 541 total respondents since survey deployed in December of 2009

Larson Notes & Satire: To date Larson & Associates is listed on over 75 different SM sites. Now you ask why am I on and in Social Media sites and what is my objective? I use it to create my position of my company to the market and to test new services. That is my main objectives. My Secondary objective is Lead generation and direct sales. Sales are and always will be important but in sales my main directive is outbound telemarketing, direct mail and f2f networking. Social Media Marketing is Position. That could and might change but for now that is how it plays out here.

So maybe it’s time for you to sit down and figure out just why you’re here or sit down with your marketing consultant and do a little brainstorming. It can’t hurt, can it?

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better

P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.

P.P.S. An American Company, marketing American Companies! Call or email to get an appointment to pick my brain (a $125.00 value) for 30 minutes.

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