CRM cannot fix anything. There I said it. Don’t be fooled into a faluse sence of hope. CRM does nothing, does not fix anything, does not make you sell better, unless you do work to make it work.
Just because you go out and spend a chunk of money on a new CRM with all the latest bells and whistles, it will do you no good if you don’t learn how to use it and focus on the needs of your customers and not the needs of your company.
Just because you have the tools of CRM technology sitting on your computer, does not mean you understand how to engage the customer with your product or services. Until you make a 180 degree turn and start focus on customer needs and finding ways to satisfy them, it’s all for naught.
Larson Notes & Satire: CRM is not about technology but rather a tool to give better customer service. If you ignore the basics of customer service CRM will do nothing for you. Money and programs won’t buy you success. Only your actions can do that for you.
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
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P.P.S. An American Company, marketing American Companies! Call or email to get an appointment to pick my brain (a $125.00 value) for 30 minutes.