Wednesday, June 16, 2010

Can CRM Fix Your Sales?

CRM cannot fix anything. There I said it. Don’t be fooled into a faluse sence of hope. CRM does nothing, does not fix anything, does not make you sell better, unless you do work to make it work.

Just because you go out and spend a chunk of money on a new CRM with all the latest bells and whistles, it will do you no good if you don’t learn how to use it and focus on the needs of your customers and not the needs of your company.

Just because you have the tools of CRM technology sitting on your computer, does not mean you understand how to engage the customer with your product or services. Until you make a 180 degree turn and start focus on customer needs and finding ways to satisfy them, it’s all for naught.

Larson Notes & Satire: CRM is not about technology but rather a tool to give better customer service. If you ignore the basics of customer service CRM will do nothing for you. Money and programs won’t buy you success. Only your actions can do that for you.

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better

P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.

P.P.S. An American Company, marketing American Companies! Call or email to get an appointment to pick my brain (a $125.00 value) for 30 minutes.

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