Monday, June 14, 2010

Upselling Plans For Businesses

Upselling, selling more of what you got to the customers you already have. Sounds nice, doesn’t it. 38% of B2C and B2B businesses are making upselling a top marketing goal this year. And why not, sell more to the people who are trusting you to take their money already. I do it. My son’s running specialty shop does it. Maybe you should think about it as well.

To Better Leverage New Channelsb>
31% - B2C
29% - B2B

To Improve Analytics To Strengthen Campaigns
39% - B2C
34% - B2B

To Increase Their Contact Database
37% - B2C
41% - B2B

To More Prospects/Leads faster through the sales funnel
29% - B2C
51% - B2B

More B2B Marketers are using CRM than B2C Marketers

43% - Yes
58% - No

69% - Yes
31% - No

*Source: Silverpop from a sample of 1,805 marketers in mid-March 2010

Larson Notes & Satire: If you sell more than one thing why not do it. I sell direct mail to my telemarketing customers and telemarketing to my direct mail customers. My son sells socks to his shoe customers. If you even increased the amount of a sale by 5% on 10% of your sales what would that do to your bottom line?

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better

P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.

P.P.S. An American Company, marketing American Companies! Call or email to get an appointment to pick my brain (a $125.00 value) for 30 minutes.

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