What would happen if you combined your advertising attack and your PR initiatives together as one coordinated marketing attack? There are many roads to the same ending point. There are many kinds of vehicles to transport you to the exact same place.
I have always lived by the thought that it takes 9 views to make a sale. Some say more some say less. But then I go farther to say that the average person only sees 1 out of every 3 touches you try to make. I am willing to bet with the overwhelming data and information explosion we are hit with it might be more like 1 out of 5 touches to get one view.
Exposure in the media of the PR nature not only gives you a view but if from an outside source it gives you credibility. Not only that, but a PR piece is totally cost effective.
It can be a magazine or a local TV or radio station. When you gain the outside media’s attention you will gain the ears of their readers as well.
Now if you take that and coordinate your advertising program on what kind of PR you are getting and you are making a very hard pressed attack that will get you good solid view,
Larson Notes & Satire: PR is nice very nice, but like your advertising and marketing attack you need to know who your target audience is. If you find your potential customers in the readership or viewership, go after them full force. You can never know where a customer will be hiding. And with PR the price tag is Free. Similar to SM but without you doing all the work.
Then to target your advertising to use the base that your PR has given you, you will be starting at a higher plateau than what you might have been at if starting from scratch.
Don’t drill baby drill, but, Build baby, build!
Larson & Associates
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