Monday, April 6, 2009

The Week Ahead for April 6 – April 10, 2009

Tuesday: February consumer credit
Wednesday: February wholesale inventories
Thursday: Weekly initial jobless claims, February trade balance,

Larson note: Over the last week there has been quite a lot of press published about if the recession has bottomed out. From where I’m sitting don’t believe it. Until companies stop shedding jobs we are not there. It is slowing but slow is not ending. IN my eyes we still have 3 more months of bumpy road to travel. Yet you can grow during this period if you have taken the time (never too late) to examine what and why people buy from you and keep focused on that! If you look below our company sales are up, but not without a struggle that began 18 months ago and was majorly restructured last July 2008 to allow us to achieve growth.

In our annual training/planning trip this year to a Northern Wisconsin resort we made a few slight adjustments to the overall business plan for 2009 but it remains for the most part intact and on target. Our plan is not a cast in stone plan but one that changes as needs and the economy change. If you don’t have a road map for your business you will never get to where you want to go. Your business plan is that road map.

We are still looking for that elusive sales representive for the Central States. Chicago based would be best but not necessary. How much is a sales person worth to your company? To my company 1 good salesperson is worth another 15 jobs give or take. Now that my friends is the real engine of economic recovery, people making money to spend on goods and services for their and their families betterment as they choose

Larson & Associates March's sales figures were up 68.6% over March of 2008.

Our focused industries we are looking to add clients in for the month of April are Advertising Specialties, Trade Show Booth Builder, Sign Shop, and an Art Studio. Special bird dog rates apply in these industries

Trade show schedule:
> April 23, 2009 Greater O’Hare & Elk Grove Chamber of Commerce Trade Show
> May 5&6, 2009 Design 2 Part Job Shop Show, Schaumburg IL,

Time slots still available to meet & talk over coffee.

Racing schedule: Palatine Invite Alumni 1 mile run Saturday April 24, Madison Marathon Sunday May 24th.

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better

P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.

P.P.S. We are offering 2 free (a $75.00 value) ½ hour consultation periods per week to talk about marketing businesses. Call or email to get your spot to pick my brain for 30 minutes today.

P.P.P.S. subscribe to our newsletter "Mastering Marketing Monthly" at

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