Wednesday, April 15, 2009

Marketing Singularly

Is it possible as I alluded to yesterday to market and measure your marketing to each customer as an individual in real time?

There are already easy things you can be putting in place to get your marketing on the cheap. Things like auto-messaging response to emails. On-hold ad messages on your phone. Cross referencing your CRP for name, telephone number, company name, buying patterns.

If you were to look at the dashboard or your car and see all the little gages and buttons what do they do as an individual stand alone thing? Not much. Sure oil gage? Gas gage? Speed? Power consumption? Put them all together and you can coordinate your driving experience.

Same is true with marketing. If you can coordinante all the variables on all the gages into a singular CRM system and keep it accessible you can begin to achieve real time marketing

Larson note: It is only at the point where you take in, coordinate all information into one place and let everyone in your organization have access to it that it starts to work. Sales does not trust marketing who does not trust customer service who has issues with management.

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better

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