Thursday, April 30, 2009

Online Ad Success

You want or need to get a more successful online ad out there? Don’t we all. Most online ads fail because they are based on a faulty premise which is. If I put my ad next to some interesting content it will get noticed.

There are 3 basic rules I would follow.

1. Focus on the most important needs of your most important customers. If your ad has a solution to their problem likeminded customers will start to seek you out.

2. Switch your focus from getting a message across to helping customers get things done. Nobody wants to be sold but they do want to buy.

3. Do your research. If you stop and ask your customers “would you use this?” and the answer is “no” you will be saving yourself allot of pain and aggravation. If they say yes, its full steam ahead!

Larson Note: If you do and keep focused on your top 10 customers and what they need and use you will keep close to the strong part of your company and its products and services.

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better

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P.P.S. We are offering 2 free ½ hour consultations for marketing your business. Call or email to get your spot to pick my brain for 30 minutes today.

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