Tuesday, April 14, 2009

Make Your Marketing Real Time

Businesses must stop blasting their customers with normal outbound marketing techniques and move towards a coordinated combination of marketing cohesiveness. Moving into event-triggered, teal-time, inbound, multichannel you will be touching your customers and prospects on different levels of their emotional touch-points.

Based on your knowledge of a customer of industry, you should be linking your interactions in a flow of coordinated ongoing dialog based on past experience. You do this by using the data collected from past interactions. The technology is out there to achieve the goal of every marketer, that being interactive real-time marketing. Not a sit back and wait approach.

Larson note: You can be taking your marketing to a real time activity level. All the bells and whistles are there to do it. Web 2.0, digital print, CRM, twitter(?). If sales can be real time, why not marketing. How fast do you think you can respond to market place changes, 1 week, 1 day, is 1 hour or less possible?

Need coordination help? Call us.

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better


P.S. Want more Larson? Register to receive our monthly newsletter at larsonassoc1980@yahoo.com.

P.P.S. We are offering 2 free ½ hour consultations for marketing your business. Call or email to get your spot to pick my brain for 30 minutes today.

No comments: