85% of companies cutting inventory as a way to reduce costs
Inventory or idle inventory is very expensive; Companies are finding out that caring inventory has an adverse effect on customer service and production.
55% of CPO’s saw budget cuts starting in late 2008
In this survey 14% or respondents reported cuts deeper than 15%. As in all things we are asking to do more with less.
Source: Accenture survey
Larson note: Auto cut production just to drop inventory. Rebates to get buyers making purchases. Marketing mangers trying to figure out how to increase ROI when they are still stuck in the fat cat era. My words to the wise, are be lean and be mean, but do it with a smile.
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
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