If you have now decided to try an insert for your business remember above all it needs to grab a readers attention
Words: Free, Save or Special Offer comes to mind
Color: Red, and Orange become a vision in my minds eye.
Size: Be bigger or small than your competition as long as you are different.
Feel: Special paper stocks for look and texture
Understandability: Make the rules to use the coupon understandable to people like me
And for a quick side note: if there is a return post card involved make sure that it meets postal specifications
Larson note: Its not enough just to use inserts, you need to make sure they grab the reader’s attention, design, shape, size, offer and copy are all important. So research your market, see who is advertising in your potential newspapers or magazines and go for it.
Howard Larson
Larson & Associates
Telesales & Target Marketing Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
larsonassoc1975@yahoo.com
http://member.merchantcircle.com/larsonassociates
http://larsonassociates.blogspot.com
http://teamcircle.ning.com/profile/HowardLarson
http://businessiibusiness.ning.com/profile/HowardLarson
https://twitter.com/LarsonAssociate
Showing posts with label AIDA formula Increase Sales Inserts larson and associates target sales guerrilla marketing newspaper trade magazine. Show all posts
Showing posts with label AIDA formula Increase Sales Inserts larson and associates target sales guerrilla marketing newspaper trade magazine. Show all posts
Thursday, October 30, 2008
Wednesday, October 29, 2008
Increase Sales with Inserts; Thought 3
Most direct marketers I know of still use the AIDA formula (Attention, Interest, Desire, Action). Inserts are much more dependant on easy to view, quick hitting copy draw in and hard hitting copy.
An insert has less room that a brochure or tri-fold so you need to stay totally on focus, not letting yourself get diarrhea of the mouth.
If you want to connect quick and fast you need to include one of more of these tips.
1. Have empathy for the recipient targeted offerings, testimonials,
2. Selling in a positive manor
3. Telling a (short) story that compels without pretense.
Another key to a great insert is creating a sense of urgency. The words free or discounted come to mind, if they have a deadline and are real. Then consider the economies. What is the best deal you can make? And after all of that… Make sure your insert is consistent with the lover look and feel of your corporate standard.
Larson note: So many times creative gets in the way of the message, AIDA will save you every time. You got to grab them. Then you have to interest them at their lever. You need to create the desire to ACT. Unless you create the need to act it is all meaningless
Howard Larson
Larson & Associates
Telesales & Target Marketing Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
larsonassoc1975@yahoo.com
http://member.merchantcircle.com/larsonassociates
http://larsonassociates.blogspot.com
http://teamcircle.ning.com/profile/HowardLarson
http://businessiibusiness.ning.com/profile/HowardLarson
https://twitter.com/LarsonAssociate
An insert has less room that a brochure or tri-fold so you need to stay totally on focus, not letting yourself get diarrhea of the mouth.
If you want to connect quick and fast you need to include one of more of these tips.
1. Have empathy for the recipient targeted offerings, testimonials,
2. Selling in a positive manor
3. Telling a (short) story that compels without pretense.
Another key to a great insert is creating a sense of urgency. The words free or discounted come to mind, if they have a deadline and are real. Then consider the economies. What is the best deal you can make? And after all of that… Make sure your insert is consistent with the lover look and feel of your corporate standard.
Larson note: So many times creative gets in the way of the message, AIDA will save you every time. You got to grab them. Then you have to interest them at their lever. You need to create the desire to ACT. Unless you create the need to act it is all meaningless
Howard Larson
Larson & Associates
Telesales & Target Marketing Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
larsonassoc1975@yahoo.com
http://member.merchantcircle.com/larsonassociates
http://larsonassociates.blogspot.com
http://teamcircle.ning.com/profile/HowardLarson
http://businessiibusiness.ning.com/profile/HowardLarson
https://twitter.com/LarsonAssociate
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