Friday, December 16, 2022

Irene Becker | Goodness to Greatness Leadership

 

Irene Becker justcoachit Canada color www.servetolead.org

Are YOU ready to lead from goodness to greatness? Are you ready to build the architecture of business, personal and inter-personal leadership? Or, will you lead or will you follow the Pied Piper of discouragement and fear that leads the breaking news we ingest on a daily basis?

It is a challenge, but I would say to you that it is a challenge that is worth our greatest effort. And, amazingly when we have the courage to lead with our strengths, the courage to learn how to transform the changes and even crises we face into a positive catalyst for our true power and potential we become not only change agents, but change leaders; and, in so doing we inspire others to lead rather than follow, to move past fear and step into their greatest courage and power.

Goodness to Greatness Leadership in Seven Steps–Seven Commitments. Business leadership, personal leadership and inter-personal leadership are all built upon an architecture that is simple but powerful. Here are the seven steps, the seven pillars that create the architecture of leadership in a world, workplace and marketplace of intense volatility, change and crisis.

1.  The commitment to lead and not follow. Creating the architecture of what I call Q3 power. Developing enhanced IQ, EQ, SQ. Great  leaders have always recognized and developed their intellectual capital, emotional capital and spiritual capital, because they recognized that being smart was not enough, being heart centered was not enough, and being values driven was not enough. Leadership evolves; leadership grows by developing and engaging all three Q’s. Part of developing Q3 power is learning, but the most critical part is working with someone to actively use one’s strengths and transform changes and crises to increase one’s intellectual capital, emotional capital and spiritual capital.

 2. The commitment to the empowerment of self and others: Creating a social or human architecture that will gather the commitment of others who want to lead collaboratively, because leadership and success today are achieved through servant or collaborative leadership. The era of command and control leadership is dying its last death. We need leaders who can stand at the head of the class not simply to articulate the vision, but to inspire and guide others who will in turn also lead. Getting empowered starts when we decide to build a fence around our integrity, hope, faith, potential and ability to make a difference and inspire others to do the same. It cannot and will not come from looking at what is wrong, but rather from starting to recognize our individual strengths, our power and celebrating them from a place that is not ego driven, but rather drive by our desire to do our best work, build our best relationships, enable our best leadership, live better and happier lives.

3. The commitment to purpose and vision: Creating a moral architecture, common purpose, a goal that speaks to something meaningful, purposeful that will engage others and is the common ground, the common goal that will be shared and cherished. The moral architecture, the vision keeps organizations competitive because it is only through creating and sustaining value for others that success is built and sustained.  It is only by creating value for employees, shareholders, clients, stakeholders and communities that success continues. And, on a personal and inter-personal level it is the moral architecture, or ability to stay in alignment with the core values we cherish, the goals that matter most to us that create success in our lives and relationships.

4. The commitment to communicating the vision: Creating architecture of meaning that is conveyed not only by words but by actions, by the determination the passion the leader has for the vision and by his/her ability to communicate this vision. Developing the high emotional intelligence that drives masterful communication is critical. Articulating and living the values creating the words, using symbols that paint a brilliant picture that engages others and helps them work collaboratively to the accomplishment of shared goals, i.e. the vision is what communicating the vision is all about.

5. The commitment to courage: Creating architecture of hope. Developing an outlook that drives and sustains courage at the front lines, courage in the face of challenges and ignites the hope, the faith that drives our greatest thoughts and actions. The hope and faith that inspires our self and others. Commitment to courage that cannot be achieved without building our spiritual quotient, without creating an alignment of our heads, hearts and souls that allows us to tap into the power within at the very worst of times.

6. The commitment to integrity. Creating architecture of trust. Nothing is built and sustained without trust.  Leadership of self, leadership of others starts with the inspiration to lead rather than follow the Q3 strength (intellectual, emotional and spiritual capital to sustain leadership) and the spiritual capital to live and lead with the integrity that drives and sustains trust. Trust is something we learn to build in ourselves, and we also can learn to build it in others. Trust is the anchor for our spiritual quotient and it is also the catalyst which allows us to build and sustain the relationships that are critical to leadership, success and happiness.

7. The commitment to action-ability. Creating architecture of action-ability. The greatest thoughts, best laid plans or strategies are useless until they are made action-able. Developing action-ability at the front lines of a business, economic, personal or inter-personal battle demands Q3 power, and leadership is not leadership without action-ability. The greatest ideas, the best strategies, the most inspiring words are lovely but impotent without action.  Leadership demands an architecture of action-ability. When a leader learns to optimize strengths while using changes even crises to build IQ-EQ-SQ and develop tools, strategies that drive action-ability of self and others, power is engaged, leadership evolves and grows.

*****

Nothing worthwhile is ever accomplished without determination, or without courage.  Today, the determination and courage to build business, personal and inter-personal leadership is not important it is critical. Engaging this determination, actualizing this determination requires a bit of pixie dust.  Pixie dust born of hope, pixie dust born of that intangible but critical desire to contribute by not losing touch with our true power to effective positive change, to collaborate together to build and sustain a better human, personal and business bottom line.  The determination to aspire to our greatest good in our relationships, the greatest good in our work, the greatest strength in moving away from fear and discouragement by finding that pixie dust, tapping into the hope that we can make a difference and will. That spark that is the soul of leadership, and one that we can choose to re-ignite if we are ready to take the road less travelled.  With great leadership comes great responsibility to stand at the front lines of battle with the conviction to win the war. And, the greatest war we fight is from inside out.  The greatest battle we face is to inspire, engage and lead the best in ourselves by building our Q3 strengths so that we can in turn inspire, engage and lead others who in turn lead vertically and horizontally in their lives and organizations.

Leadership is a choice, and it is one of the most difficult choices one can make because it clearly means taking the road less travelled, and it means developing courage when others have lost theirs, determination when few have it because it is far easier to manage than to lead.  It is far easier to become complacent or discouraged by the multiplicity of challenges and crises we face on an individual and collective basis.  But, easier is not necessarily better, and the easy path is not the one that can help us fill our pocketbooks and our souls.

Leadership cannot be realized in leading from our fears, nor from a place of discouragement. The imperative to lead from goodness to greatness is written on the walls of our organizations, communities and lives. However, the reality of a world, workplace and marketplace that is increasingly volatile, the impact of great challenges can easily blind us to our power to lead. And, leadership is not simply learned it is lived, it is acquired at the front lines of battle. For it is at the front line of the individual and collective challenges and even crises we face that we learn to build the foundation of true leadership; the ability to lead from goodness to greatness.

This is the essence of Goodness to Greatness Leadership.

###

Irene Becker is Chief Success Officer of Just Coach. Just Coach is a “transformational catalyst” whose unique 3Q™ approach has helped clients in Canada, USA and Europe achieve breakthrough results in performance, communication and leadership. She writes at JustCoachIt https://justcoachit.com .

Irene Becker | Goodness to Greatness Leadership

Irene Becker

Trauma Informed Executive Coach who specializes in building improved communication, #leadership, #EQ/#EI during disruptive times and career/life transitions

Tuesday, December 13, 2022

Our Trademark Plan The 3 Legged Stool Plan

 

This Is What We Are Up Against!

Our Trademark Plan The 3 Legged Stool Plan


Nothing works every time but somethings work better than others. Our method, the Larson way is the 3 Legged Stool method of marketing. I have been using the Stool or in some form of the 3 Legged Stool for over 47 years. Why? Because it works. The tools have changed but the basic idea has not. Hit people in three different ways using 3 different touch points and you are going to find a way that they respond to. The five senses are sight, hearing, smell, taste, touch. People will respond to your message if you touch them in the way they want you to. When I started out back in the 70's and 80's I would fax out all night long. It worked. I got into companies like Ram Golf and Doumak Marshmallows. Now that has evolved into email marketing. Don't laugh, email works. The right subject line, the right message, with the right product or service, at the right time and without a lot of fancy arm twisting and you have a new customer. Yes you many get a low conversion rate but it is inexpensive, flexable and if you remember the rule of 27: people see only 1 out of every 3 touch points you make to them and it takes 9 views on average to close a sale. You get the idea don't you. We add in some telemarketing to the people who opened the email and we are calling a warm lead not an icy cold one. We know they have seen your name, read a little about you and you are that much closer to a new customer. Then with the help from the USPS we send out some direct mail postcards. The mail box is empty and people love to get mail. We usually go with postcards but lumpy mail or a monthly newsletter works as well. In the 3 legged stool plan we weave these three elements, email, telemarketing, direct mail, in and out of each other and get the result we want at a very high ROI (Return On Investment).

Telemarketing


 

Telemarketing campaigns are a proven and cost-effective method for selling products and services to a large target audience. Using Larson & Associates in a targeted campaign to a list of qualified prospects, and yes a telemarketing campaigns can increase sales, profits and customer satisfaction without increasing your staffing and training costs.

Larson provides reliable and customizable programs designed to increase your profitability through Lead Generation, Lead Qualification, Telemarketing Sales, Appointment Setting, Up‐selling/Cross‐selling, Seminar / Event Registration, Customer Satisfaction Surveys and Customer Retention Programs.

Telemarketing is an art. 7 to 15 seconds (Rock Tranel should appreciate that) is all you get to make a connection. 15 seconds to get permission to talk a few seconds more or "click".

Email Marketing

It is really essential that you use Email when you can. Email marketing has the highest impact on conversions for pretty much every marketing team. It nearly always results in high profit and double digit growth. Yes you need an email list but Larson & Associates knows how to make a list and not buy it from a list company.

Direct Mail Marketing

 

Direct mail, junk mail (by its recipients), mailshot or admail (North America) letterbox drop or letterboxing (Australia) is the delivery of advertising material to recipients of postal mail. The delivery of advertising mail is growing larger and is a key component to Lead Generation Marketing. So go on and send out those Post Cards, Newsletters, Enveloped mail. Fill the mail box and make someone happy.

The Rest Of The Program


Blog Marketing

Blog Marketing is a content marketing strategy. The marketing strategy uses blogs to address potential customers directly and individually, thus achieving customer loyalty for your brand. Blogging uses viral marketing methods in which an interest group is built based on a blog about you and your company.
 

Social Media Marketing

Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements. There are quite a few social platforms and when you find one put your company name address website phone number etcetera on it but unless you are ready to work it at 100% that is all you should do. Don't dabble on a social site. 
 

LinkedIn Marketing

LinkedIn is more focused on individuals than it is on companies. As such, it’s a wonderful tool to help you build meaningful connections with others in your industry, as well as prospective customers or job candidates. Those LinkedIn members often have something to teach us, and we can learn about them in the process.

By building these connections, you can identify who might be a good fit to join your company’s team or who might find great success using your product or service. This approach can help you identify specific targets and give your recruiting or sales team a head start. LinkedIn is one of the three sites we here at Larson & Associates work and work hard.
 

Web & SEO Marketing

SEO stands for “search engine optimization.” It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as "organic") search engine results.

Despite the acronym, SEO is as much about people as it is about search engines themselves. It’s about understanding what people are searching for online, the answers they are seeking, the words they’re using, and the type of content they wish to consume. Knowing the answers to these questions will allow you to connect to the people who are searching online for the solutions you offer.

If knowing your audience’s intent is one side of the SEO coin, delivering it in a way search engine crawlers can find and understand is the other. In this guide, expect to learn how to do both. If you are using Larson & Associates for your SEO (thank you) it is being done for you already but do not let your SEO company tell you meta tags don't count any more. They do as well as key words. I can not begin to tell you how many $10 dollar websites (and a few $20,000 web sites),  I have put on 1st page of a Google search because I know how to work "search". 

SEO is a game. Some of us just play it better than others. 

Trade Show Marketing

Tradeshows remain an important and effective means of reaching your key customers and finding new ones. Presenting your company, product or service at industry events. But if you think tradeshows only deliver great returns for specific types of business, you might be wrong.

Tradeshows are a fantastic marketing tactic for any business to improve sales and build relationships. From industrial trade shows, to  association trade shows to wedding shows, it is an activity that can make an impact on your bottom line instantly. It does have a cost of perhaps $1000 for a Chamber of Commerce to the shows at McCormick place where $4,000 gets you a 10'x10' with a table, 2 chairs and a rug. Figure on a minimum of $10,000 or more at a major industry show but if done right, you will propel your company at a pace you can only dream of.
 

AND FOR THOSE OF YOU
IN THE TRADE

Outsourced Or White Label Marketing Services

 

We offer to the trade services are offered to the Print and Graphic community on a "To The Trade" basis for you to offer this service to your clients with out the learning curve, knowledge need and finding qualified experience staff. 

Can We Help You?

Sure you can do this yourself. I totally understand and for those of you with the time to write content, flow it into a program like this one and be consistent and still have time for the follow-up, wonderful. Go for it. Have fun and enjoy!
But for those who can't there's . . .  

Larson & Associates


We Make Good Businesses Great and Great Businesses Even Better

Larson & Associates

3475 Steeplechase Way    Suite 101
Grayslake IL 60030
847-991-1294

Thursday, November 3, 2022

Who's Who Lifetime Achievement 2022

 

Who's Who Lifetime Achievement 2022
Howard Larson
has been nominated for the

Albert Nelson Marquis
Lifetime Achievement

The Who’s Who Albert Nelson Marquis Lifetime Achievement recognizes individuals that have achieved greatness in their industry.
These individuals have excelled in their field for at least 20 years.


Having grown up in the advertising, marketing and printing world it is hard to say exactly when I embraced it as a career for my life's work. Making boxes and packing printed speciality advertising calculator devices at my father's shop for $1.50 an hour to today.

57 Years Of Larson

Yes I have been in business for 47 and working for my father's company 10 years before that. Put it all together and that is 57 years of adverting and graphic experience and I'm not stopping now. Sure I could retire but as my father always said "Don't retire, retread".

I do wonder how I got to where I am now. But then, I don't. I mean when you grow up with a printing press in the family basement, well you get the picture. I born to be in printing, advertising, marketing and it is one hell of a ride.

Now I tried not to be an ad man. I really did. With a Double Major Biology/Philosophy from Northland College you can see I was really educated for going into marketing. My marketing degrees came later from University of Wisconsin Madison, thank you very much.

Working as a pressman on a 1 Color Solna 125, a 2 color Heidelberg Speedmaster and yes a little gray Multilith 1250 to doing tts coding for a Mergenthaler VIP Typesetter. Building one of the largest dry transfer companies in Chicago to buying one of the first 36" wide Lasermaster ink jet printers. 

I have worked on projects with and for companies such as  Leo Burnett & J Walter Thompson to Field Container & FCL Graphics to Binks Mfg & Simmons Beds, Freeman Decorating, Hall Erickson & Brightline, Hollister and Molex. Enesco & Roman, Heidelberg USA & Graphtec Digital Solutions . From 1 man armies to fortune 500 Companies.

Business To Business Lead Generation Telemarketing Target Marketing. . . 
        . . . and as always bothering people at lunch never at dinner!

Making Good Companies Great
and Great Companies Even Better

Life has its challenges. Today we have covid and a "little" inflation but we had hyper inflation back in 1979. The business model of a virtual office that Howard Larson and Larson & Associates starting using back in in 2006, not just to lower our carbon footprint but to give the Larson & Associates staff greater job satisfaction and control has allowed us to give us a quicker response to the needs of our clients. Not that it has been easy. Fortunately we have been able to give clients access to things like Penetrexx disinfectant and electrostatic disinfectant sprayers. 

Our philosophy of the Big Fish in a Little Pond and purposefully staying small, seeking out small to mid-sized companies, the majority of our clients continue to be small businesses with revenue of $500,000 to 10 Million with 3 to 12 sales people remains in tact. 

In 2022, our year over year clients who are using the Larson & Associates 3 Legged Stool Method of Marketing have been seeing growth above 28% as well as grabbing increased market share with bold expansion programs. 

Thank you for your continued support of the Larson Philosophy of Marketing. Now in our 48th year (58th if you add in my Larson Graphic years) it is because of you that we are still here and continue to be a success. It is your belief in us that makes us who we are. You give us the freedom to work quick, hard and fast. You are the people who let us out run, out produce and out perform the competition.

Marquis Who's Who

Marquis Who’s Who was established in 1898 and promptly began publishing biographical data in 1899. More than 120 years ago, our founder, Albert Nelson Marquis, established a standard of excellence with the first publication of Who’s Who in America.

Selection of individuals for listing in its publications "is based on reference value. Individuals become eligible for listing by virtue of their positions and/or noteworthy achievements that have proved to be of significant value to society. An individual's desire to be listed is not sufficient reason for inclusion.

The Who’s Who Albert Nelson Marquis Lifetime Achievement recognizes individuals that have achieved greatness in their industry. These individuals have excelled in their field for at least 20 years.

Larson & Associates


   

 

We Make Good Businesses Great and Great Businesses Even Better

Copyright ©2022 Larson & Associates, All rights reserved.

Our mailing address is:
Larson & Associates
3475 Steeplechase Way     Suite 101
Grayslake IL 60030
847-991-1294
howard@larsonassocaites.ws
www.larsonassociates.ws

Tuesday, August 23, 2022

THE POWER OF CONSISTENCY

 


Why Business Consistency is So Important

People are always preaching that when it comes to marketing: “consistency is key!” But why? What’s the big deal about marketing consistency? 

First marketing consistency is about building trust

In order for people to trust you, they have to feel like they know you In order for them to feel like they know you, they must be aware of you, recognize you, and remember you. In order for people to recognize and remember you, you must show up in a way that’s consistent

Here you are, spending your time and effort on marketing, and nothing seems to be happening. Did you know as of Mar 21, 2022, there are currently over 1.93 billion websites online. That is a lot of online competition.

If you want to become recognized and remembered in order to earn  trust, you must show up in a way that’s consistent so you can be consistently seen

Consistency helps you avoid the “who is this again and why are they in my Facebook feed?” — and keeps the process of building company trust.

Why Consistency Matters

A big mistake people make is thinking that marketing is a process of getting in front of as many people as possible where a percentage of them are sure to say, “yes, this is brilliant, where do I sign up?!“ well. . .  name recognition beats number of names every time.

All businesses have days that are filled with putting out fires. Because of that, the problem of the urgent can often overshadow the importance of constant marketing.

More than likely, you answered yes to both of those questions. If that’s truly how you feel, look for ways to keep the urgent tasks at bay and focus on what’s really important.

While you want people to buy whatever you’re selling the instant they see it, you know it just doesn’t work like that. You know that’s not how buying decisions are made because that’s not how you make decisions is it.

When people don’t know you, they’re not sure whether they can trust you — it doesn’t matter how brilliant your first impression is. They’re going to go out and consider a few more options, or maybe wait a little longer until the time is right…  for whatever reason, they’re just not ready. And it is their reasons so your needs don't matter

Awareness is a process.

It might take them seeing you in their field of vision 15 times before they’re really super-awesomely aware and remember people only see 1 our of 3 marketing messages. so that is (ouch) 45 messages to the same person!

So, you’re gonna need a way to get in front of those people a second, third or eighty times so you can prove to them you’re credible, trustworthy, and the best option available from all the others they might be considering.

This is where a consistent message is needed to provide the glue of consistency in your message (both your words and visuals) and that has the power to speed this whole trust- and awareness-building process up.

So What Are You Waiting For?

If you want to wait for the perfect time, that was yesterday.
The second best time is now. 
But if you have no time? 

Call Larson & Associates
1. We Make Sure Your Message is Clear 
2. Create A Marketing Plan 
3 We Set A Realistic Schedule 

4 We Create And Batch Your Content 
5, We Will Break Your Plan Down To Smaller Workable Action Steps 
6. We Set Up A Support System And Accountability 

As always, I really hope you’ve found these thoughts and idea useful and that you’ll take them and apply them to your own business. But if you can't or need help you can call us. Larson & Associates 847-991-1294

 

Larson & Associates

Making Good Businesses Great and Great Businesses Even Better

Copyright © 2022 Larson & Associates, All rights reserved.

Larson & Associates
3475 Steeplechase Way    Suite 101
Grayslake IL 60030
847-991-1294
howard@larsonassociates
www.larsonassociates.ws

Wednesday, August 17, 2022

A GUIDE TO EMAIL CAMPAIGNS

 



Let's talk Email Campaigns! 

They are fast, nimble and trackable, but are they worth it? A long term marketing strategy is all about long game. If you are in it for the quick buck forget it. It takes time, trust, consistence and balance. If you are not willing to put in the effort marketing though email or any other way is not going to give you the big payday. It is like tossing your money in the waste basket. 

So he is the short, 73%, yes 73% of businesses use email as their primary source of communication? You need to be a part of that in your marketing, and long term email campaigns are where you need to be.

Long Term Email Needs 5 parts

Consistency
Balance
Commitment
Follow-up
Niche Target


Email campaigns are a series of marketing emails sent in sequence to lead your customers, past customers and prospects to the point of purchase or purchasing again. The again people are what you take to the bank! Banks tend to love long term customers. But then don't we all?

Long term campaigns that get open get their success from the value they provide to your audience, gradually providing them with good solid information, updates, products, and ideas on how you and your company can help them achieve their goals, not yours. In the process helping them have success with give you success. These emails tend be more education-based or more focused, personalized, and timely, which keeps the open rate high. If you sell office furniture talk about the productive trends into days line of chairs. If you sell insurance talk about the latest trends in workers comp. If you sell pallet loaders talk about how todays technology makes a working safer and give a higher ROI.

In marketing, you send these emails in a timely basis to your target's actions (or inactions) based on certain market triggers. These triggers can be specific to timelines, time frames, government reports or other any other event that makes you consistent in your marketing.


3 BENEFITS OF CONSISTENT EMAIL CAMPAIGNS



1. ENGAGE MORE CUSTOMERS WITH LESS THOUGHT

Having a consistent campaign can help increase your engagement and open rate, which is one reason they generate more revenue than other email campaigns. If no one opens the email you will not get any action.

The fact is, the click rate for consistent campaigns increases by over 121%, which is significant compared to other types of campaigns. People open emails from people they know with the understanding that they will get something useful from it. I keep sending you my emails and I hope you find them valuable. If you can use the information great. If you like what I say and how I think maybe you will use my company when you are in need of additional marketing efforts. You know how I think so the good thing for me is you know what to expect. No one likes surprises.

By sending relevant content proactively, you avoid much of the work needed to engage prospects because they stay engaged with you and do not opt out as much. Because your niche based leads are already interested, you can move them through the sales funnel faster. And can also help you reach out to unresponsive list members, saving you time and energy to the ones who do respond. 

Secondly, emails are sent out timely so you don’t have to monitor them constantly. You or your staff (or our staff) don’t have to spend a great deal of time creating and sending emails because we know the niche and the market problems and how we work to solve those needs.

Marketing with a niche driven email marketing campaign has the potential to dramatically increase sales simply through the ongoing nature of communication and common market connection.

2. REVENUE INCREASES WITH PRECISE SEGMENTATION

Through niche email marketing, your prospects can be pulled into a campaign, your leads can be educated, and your customers can be rewarded.

It is possible to reach the right people at the right time by identifying, segmenting, and reaching out to specific niche groups.

In addition to building trust with your audience, segmented email campaigns can also be very effective. In an ideal scenario, you could divide your list into different funnels and approach them differently, rather than blasting all your subscribers with the same campaign. Because your emails are more targeted they will be more relevant, they will come across as more personal. If I met you at the National Restaurant Show you probably don't want marketing ideas about trends in CNC Micro Machining Equipment.  

In the long run, this will decrease unsubscribes and increase conversion rates. And that is what we want!

3. CONVERSATIONS CONTINUE TO REMAIN TOP OF MIND

Niche campaigns can be used to communicate between you and pin pointed subscribers. It allows you to update your subscribers on information they find important (not you) or have previously received (from you) to stay connected and dig deeper into answers which are important to them.

At the same time you are keeping your brand at the forefront of your customers’ minds, this also helps establish a relationship of trust. Online trust can be very hand to establish. Regular contact and giving a phone number that a real person answers or even your direct line. demonstrates your commitment to them and allows you to deliver more to your target market consistently.

EMAIL CAMPAIGN IDEAS FOR YOUR LIST

When it comes to email campaigns, there is a wide variety you can choose from. These include the following:

ONBOARDING EMAILS

Onboarding emails ultimately help convert prospects into paying customers because they educate and nurture trial users over time.

WELCOME EMAILS

New subscribers are introduced to your brand immediately via a welcome letter. These campaigns allow you to leave an in-depth message, make a great first impression, and demonstrate that you’re in this relationship to offer them help. You can send an introductory email saying, “Hi, nice to meet you!” or just use your regular content.

REENGAGEMENT EMAILS

Contacting inactive prospects with these is an excellent way of bringing them back. Reengagement emails can captivate past subscribers who have been deleting your emails without opening them.

If they are no longer interested in your brand, that is fine to give them the option of unsubscribing or canceling their account.  You need to give them an opt out anyway) You can develop a bad reputation by annoying people who aren’t interested.

CONFIRMATION EMAILS

An email campaign does not end after a sale is closed. By setting up a “thank you” campaign immediately after a customer makes a purchase, you can still confirm their purchase and encourage your customers to stay engaged with you beyond the first sale.

CART ABANDONMENT EMAILS

Even though it’s common for shoppers to abandon a shopping cart, an email campaign can reengage them You can remind s website visitor of what they left in their cart, confirm the items are still available.

The average cart abandonment rate is over 69%, ouch, a huge number of potential sales. Creating a compelling abandoned cart email can improve your conversion rates, if only by reminding people of the ease of completing the sale.

READY TO GET STARTED BOOSTING YOUR SALES WITH NICHE SPECIFIC CUSTOM EMAILS!

It’s almost impossible to argue the value of creating engaging emails for your business. You can increase sales, improve margins, and accelerate customer

Can We Help You?

Sure you can do this yourself. I totally understand and for those of you with the time to write content, flow it into a program like this one and be consistent and still have time for the follow-up,  wonderful. Have fun and enjoy!
But for those who can't there's . . .  

Larson & Associates


We Make Good Businesses Great and Great Businesses Even Better

Larson & Associates

3475 Steeplechase Way    Suite 101
Grayslake IL 60030
847-991-1294

Copyright © 2022 Larson & Associates, All rights reserved.

Larson & Associates
3475 Steeplechase Way    Suite 101
Grayslake IL 60030
847-991-1294
howard@larsonassociates
www.larsonassociates.ws