Are we having fun yet? Come on this
is a game you are now playing between you, your completion and Google. You can play if you have or control a web site
and you can win or beat your competition at the game of web ranking.
So you ready for more. Today’s list
of 10 are things you will have a little better control over. Some of the items
from yesterday were sort of out of your control and I know, for all you control
freaks it was driving you up a wall. Have no fear it’s not all that bad. So
roll up your sleeves and take care of what you can.
11. Keyword in Title Tag: The title
tag is a webpage’s second most important piece of content after the content of
the page. The title sends out a strong SEO signal to all the little web spiders
filtering through you site to say what you are about, at the top.
12. Title Tag Starts with Keyword:
According to Moz data a title tags that starts with a keyword seems to do
better than title tags with the keyword towards the end of the tag. Might seem
like a small thing but each hit up (or down) can compound and snowball your
site to the highest heights to oblivion.
13. Keyword in Description Tag:
Another relevancy signal. Not especially important now, but still makes a
difference. Really don’t listen to all those web experts who say it does not
make any difference anymore. Everything counts. So things count for the good
and some for the bad. Put lady luck on your side.
14. Keyword Appears in H1 Tag: H1
tags are a “second title tag” that sends another relevancy signal to Google,
according to results from this correlation study http://cbutterworth.com/do-h1-tags-still-help-seo/
.
15. Keyword is Most Frequently Used
Phrase in Document: Having a keyword appear more than any other likely acts as
a relevancy signal. But I will warn you not to black hat yourself and spam your
key word though out your text like we did in the old days of SEO. Keep those
words relevant throughout your copy
16. Content Length: Content with more words can cover a wider
breadth and are likely preferred to shorter superficial articles. SERPIQ found
that content length correlated with SERP position. http://blog.serpiq.com/how-important-is-content-length-why-data-driven-seo-trumps-guru-opinions
. Now I am a long content kind of guy so don’t listen to me but say what you
got to say. Put most things in the first paragraph and let the just flow.
17. Keyword Density: Although not as
important as it once was, keyword density is still something Google uses to
determine the topic of a webpage. But going overboard can hurt you. Yes those
days are long gone.
18. Latent Semantic Indexing
Keywords in Content (LSI): Try saying that 3 times fast. LSI keywords help
search engines extract meaning from words with more than one meaning (Apple the
computer company vs. the fruit). The presence/absence of LSI words (probably)
also acts as a content quality signal.
19. LSI Keywords in Title and
Description Tags: As with webpage content, LSI keywords in page meta tags
probably help Google discern between synonyms. May also act as a relevancy
signal. Yes you got to work the ideas on both the front page and the back page
of your site.
20. Page Loading Speed via HTML:
Both Google and Bing use page loading speed as a ranking factor. Speed matters.
Search engine spiders can estimate your site speed fairly accurately based on a
page’s code and file size. Even if you could care less about all the little web
spiders your customers and prospects sure don’t want to be waiting for your
site to come up. So make if FAST.
Larson Notes & Satire: Ok
the rubber hits the road today. This is stuff you can all take control of. Some
things big some small but it all counts for and against you and your competition.
And if you don’t care, someone else does. Don’t let them take your site ranking
and get your customers because you are on page 2 or 3 of a Google search and
not page 1.
And
for better lead gen in telemarketing, teleprospecting and lead generation call
Larson & Associates at 847-991-1294 or email me at howard@larsonassociates.ws . One call is all it takes to start getting sales
leads into your funnel.
Howard Larson
Larson & Associates
Target Marketing & Telesales
Professionals for new account acquisition
Making good businesses great and
great businesses even better
847-991-1294
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
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http://www.linkedin.com/in/larsonassociates
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