Type in “Telemarketing for Printers”
for a Google search. Go on do it. . . .
Surprise. Who is right at the top?
Yours truly (I hope). I work very hard at my ranking for that position. Work?
Mmmmm well not work. Let’s call it a game between me, my competition and
Google. And I like, I really like to win.
So you want to stake out your
territory in cyber space?
You probably already know, or not
that Google uses about 200 plus ranking factors in their algorithm and they are
always changing the rules so what is here today could be gone tomorrow. What is
White Hat today could be Black Hat and get your site kicked out of Google
tomorrow.
So what the heck are they? Well
today and for the next few days I’m going to give you 5 to 10 cyber ideas until
you have my complete list. Some are proven. Some are controversial. But
remember it’s a game so let’s play!
1. Domain Age: Matt Cutts joined
Google as a software engineer in January 2000. Matthew "Matt" Cutts
is an American software engineer. He is the former head of the web spam team at
Google, and is currently on leave in his role of working with the search
quality team on search engine optimization issues. Matt states that: “The
difference between a domain that’s six months old versus one year old is really
not that big at all.”. SO in other words, they do use domain age…but it’s not
very important.
2. Keyword Appears in Top Level
Domain: Doesn’t give the same kind of boost that it used to, but having your
keyword in the domain still acts as a relevancy signal. After all, they still
bold keywords that appear in a domain name.
3. Keyword As First Word in Domain:
A domain that starts with the target keyword has an edge over sites that either
don’t have the keyword in their domain or have the keyword in the middle or end
of their domain. Might not seem like a big deal but we are talking micro-cyber
inches of higher rankings here.
4. Domain registration length: A
Google patent ( https://www.searchenginejournal.com/domain-age-how-important-is-it-for-seo/7296
) states: “Valuable (legitimate) domains are
often paid for several years in advance, while doorway (illegitimate) domains
rarely are used for more than a year. Therefore, the date when a domain expires
in the future can be used as a factor in predicting the legitimacy of a
domain”.
5. Keyword in Subdomain Name: Moz’s
2011 panel agreed that a keyword appearing in the subdomain can boost rankings.
6. Domain History: A site with
volatile ownership (via whois) or several drops may tell Google to “reset” the
site’s history, negating links pointing to the domain.
7. Exact Match Domain: EMDs may
still give you an edge…if it’s a quality site. But if the EMD happens to be a
low-quality site, it’s vulnerable to the EMD update (http://searchengineland.com/google-emd-update-research-and-thoughts-137340
)
8. Public vs. Private WhoIs: Private
WhoIs information may be a sign of “something to hide”. Matt Cutts is quoted as
stating at Pubcon 2006: “…When I checked the whois on them, they all had “who is
privacy protection service” on them. That’s relatively unusual. …Having whois privacy turned on isn’t
automatically bad, but once you get several of these factors all together,
you’re often talking about a very different type of webmaster than the fellow
who just has a single site or so.”
9. Penalized WhoIs Owner: If Google
identifies a particular person as a spammer it makes sense that they would
scrutinize other sites owned by that person.
10. Country TLD extension: Having a
Country Code Top Level Domain (.cn, .pt, .ca) helps the site rank for that
particular country…but limits the site’s ability to rank globally.
Larson Notes & Satire: It’s
a start but not the BIG Guns. You got to come back and get punished more with
my satire and writing skills. Or you can throw your hands up and just hire me. That works to.
And
for better lead gen in telemarketing, teleprospecting and lead generation call
Larson & Associates at 847-991-1294 or email me at howard@larsonassociates.ws . One call is all it takes to start getting sales
leads into your funnel.
Howard Larson
Larson & Associates
Target Marketing & Telesales
Professionals for new account acquisition
Making good businesses great and
great businesses even better
847-991-1294
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://www.facebook.com/LarsonAndAssociatesFans
http://www.linkedin.com/in/larsonassociates
https://twitter.com/LarsonAssociate
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