It’s coming to a Social Media Platform
near you. Native Ads. Soon, all advertising on social media will be native
in-stream ads. The right side banners will disappear.
Here's why we are so certain:
At BIA/Kelsey, which is forecasting that
$11 billion will be spent on social ads in 2017 and 40% will be going to native
ads, Jed Williams, who is the author of the forecast, said: "if I was to
re-forecast the native ad market today, would we project it growing larger at a
faster rate? Certainly."
In-stream native ads look, feel, and
function totally seamlessly across both mobile and PC platforms> This is exactly
what company’s want, as they struggle to build cross-platform campaigns.
On mobile's smaller screens, makes getting
the stream just right the experience. Mobile ad spend was up 83% last year, to
$8.9 billion globally.
Twitter has started native-social with
Promoted Tweets in early 2010. Twitter now offers a suite of three different
in-stream native ad products.
LinkedIn is making major investments in
its native strategy and Pinterest is piloting native ads on its platform.
I have to believe image and video sharing
networks such as Pinterest, will soon be offering some kind of native ads, of
course centered on pictures. Photos are after all the most shared kind of
content on the Web; 43% of internet users have shared at least 1 photo in the
past month.
Larson Notes & Satire:
Need insight and direction for your
social media marketing? Take a look at Linked Local Network: http://www.linkedlocalnetwork.com/linked-local-web/
Through this tool we have a system that
through the power of the group, because as a landing page that is a page within
a page you have other’s puling raw leads in your direction. Really it’s true. Companies that are using a Sig Page are seeing 30% to 40%
more web activity on their existing web sites. And we have seen those companies
web sites getting a 14.7% lowering (the lower the score the better) in their Alexa rankings!
No data?
No followers?
No direction?
No plan?
Then come to us. We ask
the questions to get your marketing in key and harmonious.
We offer a 5 step digital social review.
Step 1: Domain Review
Step 2: Website Review
Step 3: Google Review
Step 4: Social Review
Step 5: Content Review
If you need more online activity we have
answers.
If you need a Landing Page for your web site,
consider one of our Signature Pages that will bring your company's web site not
just more hits but good solid sales leads. Companies that are using a Sig Page
are seeing 30% to 40% more web activity on their existing web sites. Call us 847-794-8710
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month sites.
Howard Larson
Larson & Associates
Target Marketing &
Telesales Professionals for new account acquisition
Making good businesses
great and great businesses even better
847-991-1294
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