Extend Your Reach and Make an Impact

The Reach
In the US there are over 149 million residences, businesses and PO Boxes throughout the country.
Did you know that 98% of people residences and businesses, bring their mail in every day it is delivered and 77% sort through it immediately?

That 15% of all consumers receive at least one catalog and 12% are receiving at least a letter of postcard or flyer from a company looks at and makes a purchase on that company’s web site?
According to one survey of 6,400 online shoppers households that receive printed catalogs shop online more often and spend more time at a company’s web site regardless of age, income, region or education.

The Impact
Direct mail is over 52% of all mail in the United States
The Direct Mail industry employs over 3.1 million people
The global direct mail advertising services is forecast to reach $25 BILLION in 2015.
On average those who receive a catalog spent 28% more and buy 28% more items than those who do not receive a catalog
Direct order B2B Direct Marketing sales are projected to increase 5.4% over the next year.

Larson Notes & Satire:  So why am I so excited about direct mail? The percentages and the numbers make if (still) a force to be reckoned with. Think about it double digit percentages? How you ignore it. Then you add in a few other channels and …..

And the growth? Looks like above GNP to me!

I really don’t care of your B2B or B2C. This has to be one of your channels you are using.  In any comprehensive lead generation plan I put together I put in direct mail, (usually a postcard) Why? (Let me bang my head against the wall for a second), a direct mail program will net you 1% to 3% return. A telemarketing stand alone program should net you 1% to 3% return. Though in a little Social Media and you are going to be getting 12%-15% return. Most people and companies don’t do it because of the cost or perceived cost.

Oh well you can lead a horse to water but you can’t make it drink.


“We don’t sell lists, we find customers.”

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
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P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.