As we move into May or 2012, I thought it might be nice to take a snap shot of what other B2B Marketers are doing in Social Media at the moment. Looking at the usage below, you will find no real changes in B2B SM Marketing. LinkedIn still rules with blogging and Facebook neck and neck.
30% - LinkedIn
20% - Blogging
19% - Facebook
16% - Twitter
8% - YouTube
6% - the 3 Fs (Friends, Followers, Family)
1% - Google+
B2B User Preferences
LinkedIn is heads above everyone else, Facebook and Twitter (Blogging is not a SM site) virtually tied as alternative social media channels by b2b marketers. Then as you can see above YouTube, the 3 F’s, Then there are the other “guys” like Flickr, Digg, Stumbleupon and Tumblr as favorite social channels.
No, most marketers engaged in SM are using a combination of several channels, there are clearly defined preferences. When b2b marketers were asked to choose the one most important method that they use for their social outreach), LinkedIn was the clear leader, chosen by 30% of respondents. Following it were blogging (20%), Facebook (19%) Twitter (16%) and YouTube (8%).
The Obstacles
The biggest problem B2B marketers are facing when it comes to SM is (after the legal department) an overall lack of resources. 70% of Business Marketing Managers find this to be the major problem toward implementing a good solid social media marketing program. Other problems encountered are: 57% a poorly defined success metrics and key performance indicators. 44% a “lack of knowledge about social media” is holding them and their companies back. Management resistance, cited by 22%, may stem from the preceding three obstacles.
Larson Notes & Satire: As you all know I am working Facebook, then LinkedIn with some twitter. But with Ping.fm I can get a unified message to Facebook, MySpace, FriendFeed, Plaxo, Google Buzz, Tumblr, Bebo, Flickr to name a few extras with one quick “PingIt” And, the faster the better
“We don’t sell lists, we find customers.”
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Howard Larson
Larson & Associates
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