The Cost Of Bad Leads

Leads, can’t live without them and for some companies can’t live with them. What you ask. Can’t live with leads? Oh yes my friend that is if the leads come with a high cost.


If you are a company looking to expand you might be looking at buying leads. If you go this route you need to keep in mind several things.


If you go to the US Census you will find that every year there are about 600,000 new businesses created and there are about 600,000 businesses that fail.

In addition there has been a 33% turnover rate in jobs and employment of the more than 40 million jobs listed and that (are you sitting down) 6,000 people change jobs every hour!

Put that in the same area as the study done by “The Sales & Marketing Institute” it was bout that 70.8% of collected businesses cards had 1 or more changes within 12 months.


If you just go and buy a list, even a good list, you can almost figure that 10% of the information is incorrect.


If you were doing a straight direct mail piece at a cost of $0.75 to $1.50 of say 1000 pieces you are going to lose between at a minimum $75.00 to $150.00 of your costs up front.


So think about your looses before you start and you won’t be surprised. But then think, that is why there are companies that can keep you out of trouble in this area. You might pay the same price but you will get more and better results.


Larson Notes & Satire: Normally we don’t do a flat out direct mail program. At Larson’s we have a program that we normally put our clients though. Telemarketing-Direct Mail-Social Media Marketing. We get not only good results but results that are higher than normal. Call or email us to find out more.


“We don’t sell lists, we find customers.”


Remember our 3 new programs for 2011
1st is our Virtual Sales Manager Program.
2nd our Sales Function Outsourcing Progra
3rd our Virtual Business Consulting Program


Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
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P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.