2010 Investment Into Social Media Marketing

Is this the year of the Social Media Marketer, the year when it becomes respectable to be involved in SM?

66% of marketers say they will invest in Social Media Marketing in 2010.

Yet 4 out of 10 say that it is somewhat of very difficult to coordinate between digital and direct marketing agencies:

36% - neutral
30% - Somewhat difficult
13% - Somewhat easy
9% - Very easy
8% - Very difficult
4% - Single agency

21% Will increase the portion of their Direct Marketing budget spent on digital, interactive, or social medial marketing by more than 30% this year.

16% - No increase
23% - 5-10% more
21% - 10-20% more
19% - 20-30% more
21% - 30% or more


Larson Notes & Satire: So who you going to call? Ghost Busters? Social Media is somewhat of a walk in the dark. Post and find what your reach is. Some sites work for a business others down. It all depends on the general membership of the site and your friends and follows. There are no die hard rules to follow. Jump in and get you feet wet or stay on shore and all dry or get someone to do your splash in the water for you. Your choice


Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
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