Social Media For Lead Generation?

What should you be doing when using the various Social Media Networking sites to generate business leads?


Social Media Networking is about reaching people who know little or nothing about you and engage them on a person level with a friendly warm approach. And example would be if you sold running shoes. You could set up a facebook group or a Twitter feed showing your interest and knowledge in the area of specialty shoes. Of course only people how are looking to talk specialty running shoes would be signing up, but isn’t that who you want to talking to?

The key issue in SM networking and marketing is TRUST. You are not working to make one hit wonders here, but to engage the prospect, friend, follower or what ever you are calling them, to demonstrate to this person your passion an knowledge about the subject sharing with them some of “you” to get them to want to engage in a discussion back. Remember people buy from friends. If you twit saying “back from a 10 mile trail run in 76:21” that alone will let them know you’re on the same page as they are with the same passion and interest and begin the start of a long term “fan”


Larson Notes: This is not about name collection, but active engagement and knowledge sharing. Interesting in Marketing join our ning site (http://businesswarfare.ning.com/profile/HowardLarson ) follow our blog ( http://member.merchantcircle.com/larsonassociates
) or become a Facebook Fan. Interesting in running and coaching try(http://pacerrunners.ning.com/profile/howard_larson )

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
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