Happy Birthday Sponge Bob

Happy Birthday Sponge Bob. Today is Sponge Bob's 10th birthday. Yes that little guy in the square pants somehow made it to 10. And exactly what has he done? He has grown up into an almost $8 Billion Dollar “property” for Nickelodeon with over 700 license partners making him the most widely distributed franchise in MTV history

It is also interesting that Sponge Bob has the most watched sow on cable with over 30 of the top 100 shows in almost week in Nielsen’s cable ratings.

So what does Sponge Bob bring to the table?

$8 Billion in total retail sales
$813 Million in ad spending
76 Million people who watch Sponge Bob every quarter
700 Sponge Bob license partners worldwide
10 Number of states where Burger King franchisees reported Sponge Bob inflatables stolen
3,500 Wal-Mart Stores that did a Sponge Bob promotion in March

Larson note: A weird dorky looking guy in square pants, what can I say? Somehow he captivated us.

Howard Larson
Larson & Associates
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