Small Budget Marketing

Marketing budgets (if you even have one) have been shrinking. Yet there is pressure to still maintain the same amount of exposure.

Reaching into the magic bag of tricks, here 3 inexpensive, easy things you could be dong to get the job done.

1st offer customers and prospect s something useful. A whitepaper, coupon, invitation so an open house. Then promote the heck out of it through an online channel(s) like a blog, e-newsletter, twitter, ning, Facebook or MySpace promotion. If you can include a way for people to leave contact information to get the information you are on your way to building your contact list.

2nd, use your in-house expertise. Every company has experts who are knowledgable in your area of business. Arrange for your in-house experts to take on speaking engagements are industry events, trade shows, a company blog, etc. Become the company of answers and ideas.

And 3rd, ensure that your company and its offerings stay relevant to your customers. Track trends; send out questionnaires, talk to your customers to make sure what you are offering is what they need to buy.

Larson note: Budgets and resources might be getting scarce for you and you might want to sit tight and ride it out. Yet, the cost of doing nothing will end up costing you customers to those who are ready to move forward. If you try to grow your business now, when time are tough it will only get easier when things get better

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
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P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.

P.P.S. We are offering 2 free (a $75.00 value) ½ hour consultation periods per week to talk about marketing businesses. Call or email to get your spot to pick my brain for 30 minutes today.