Online Retailer Cuts & Investments

How (30% of) Online Retailers Plant to Cut Costs
88% Cut back hiring and staffing plans
56% Spend less on search
46% Have no plans to change original budgets

Where (24% of) Online Retailers Plan to invest more heavenly
80% Search
65% E-mail
60% Social Marketing

* Source: The State of Retailing Online 2009, A Shop.org study conducted by Forrester Research Inc. May 5, 2009 for a sample of 117 online retailers.

Larson note: The 3 areas of more investment come in the 3 areas of least cost. Search, yes if you have a web site you better do at least 3 search engine submissions on it. That will at least to give it a pop in the listings. If you have a good list you have permission to use or want to purchasing an email list, you can try this low cost marketing channel email can give your sales a (24 hour) spike. Social Marketing? Watch your time and be prepared for a long struggle. There is money out there somewhere but don’t believe the hype. Great place to find possible employees, especially in and thru LinkedIn.

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
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