Marketers Use of Emerging Channels

Here are the marketing channels the major interactive marketers are using as well as us here at Larson’s. Where do you stack up?

E-mail: less than 1 year- 6% / Greater than 1 year – 90% / not using but plan to – 4% / will not use – 1% / Larson’s – long time user (over 9 years)

Search: less than1 year- 14% / Greater than 1 year – 71% / not using but plan to – 9% / Will not use – 6% / Larson’s – Planning stages

Video: less than1 year-20% / Greater than 1 year – 45% / Not using but plan to – 19% / Will not use – 16% / Larson’s – Planning stages

Podcast: less than1 year-19% / Greater than 1 year – 30% / not using but plan to – 28% / Will not use – 24% / Larson’s – NO plans

Blogs: less than1 year-21% / Greater than 1 year – 27% / Not using but plan to – 31% / Will not use – 21% / Larson’s – less than 1 year

Social Networks: less than1 year- 21% / Greater than 1 year – 19% / Not using but plan to – 36% / Will not use – 23% / Larson’s – Less than 1 year

User generated content: less than 1 year- 17% / Greater than 1 year – 23% / not using but plan to – 32% / will not use – 28% / Larson’s – No plans

Widgets: less than 1 year- 17% / Greater than 1 year – 12% / Not using but plan to – 34% / Will not use – 37% / Larson’s – Planning stages once new web site is built

Mobile: less than1 year- 12% / Greater than 1 year – 16% / Not using but plan to – 15% / Will not use – 67% / Larson’s – NO plans to date as mobile user demographics to date does not hit companies target audience.

Source: Forrester Research: Sample of about 300 interactive marketers

Larson note: So where do you fit in or where do you want to fit in. If you’re reading this you already have some sort of a stake in interactive marketing. Do you go farther in or back away? Personally you have better be there and out there running hard to keep the playing field level over the big guys.

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
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