63% of shoppers read product or service reviews before making a purchasing decision.
65% - Retailers site
58% - Brand manufactures
53% - Amixon.com
37% - Review sites
27% - Specialty print publications
15% - Enthusiast of specialty sites
6% - Social Media
Why do buyers decide AGAINST purchasing?
72% - Poor product content
49% - Lack of user friendly customer reviews
33% - Lack of expert reviews
30% - Limited media surrounding the product
16% - No live chat support
Source: The E-tailing Ground and Product Reviews
Sample: Approximately 1000 consumers. March 2010
Larson Notes & Satire: I looked at this review and had to put it in the question box. My gut feeling is this is a very strange sample they must have been using. Or should I say now how I would have made purchasing decisions. The top categories fall in line with what I would have thought, the site itself and poor content after that? You be the judge.
Larson & Associates
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