If there is any danger with social medial (other that the eating up of time) it is the danger that people and marketers are expecting too much from it.
It is a medium that we, you and I are trying to engage the customer or prospect in a conversation that is relevant to both them and you.
SM is not a standalone channel. You need to put it together with other forms of marketing to get it really working, whether it’s a promotion, a telemarketing campaign or a direct mail push.
With each touch you are bringing people deeper into your sphere of influence and closer to a main line customer.
Larson Notes & Satire: In marketing it is good to have one fall back channel to direct your best efforts into all the time. But keep your eyes open to multiple ways to be making those critical touch points with customers and prospects.
Larson & Associates
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