If there is any danger with social medial (other that the eating up of time) it is the danger that people and marketers are expecting too much from it.
It is a medium that we, you and I are trying to engage the customer or prospect in a conversation that is relevant to both them and you.
SM is not a standalone channel. You need to put it together with other forms of marketing to get it really working, whether it’s a promotion, a telemarketing campaign or a direct mail push.
With each touch you are bringing people deeper into your sphere of influence and closer to a main line customer.
Larson Notes & Satire: In marketing it is good to have one fall back channel to direct your best efforts into all the time. But keep your eyes open to multiple ways to be making those critical touch points with customers and prospects.
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
P.P.S. An American Company, marketing American Companies! Call or email to get an appointment to pick my brain (a $125.00 value) for 30 minutes.
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