Monday, July 12, 2010

Is Real Time Marketing Now Possible?

Now, 24/7, Just In Time. If you don’t give it, if you don’t offer it, your competition might and quite possibly will.

How much does a quick turnaround on incoming leads have on your ROI and your bottom line? In a survey coming from MIT the odds are 21 times greater off a qualifying web based lead if it is responded to in 5 to 30 minutes. Now don’t get all upset, yet. It is not only about getting back to the prospect fast but you now need to engage the prospect in a meaning and relevant discussion on things that are important to them, not you.

Monitoring data in real time allows you to test, track and tweak your efforts. In addition if you are able to operate in the fast track you can spot problems in your (online) marketing campaign as it unfolds and make the necessary changes on the fly, rather than waiting till the campaign ends before you make necessary changes in real time.

Web site, landing pages, e-mail blasts even mobile lets you work this way.

Larson Notes & Satire: Do we at Larson’s use the web for marketing? Well yes. I might even say we do it to serve our other more self serving areas of marketing, our telemarketing and direct mail programs. As you construct your program using cross channels to push your message you might want to lead in with electronic methods that can be changed dong your initial testing period with some telemarketing and various social media sites thrown in as you work with refining your message and then once you have your message down, slingshot it out with direct mail.

Will it work for you? I don’t know, but ask yourself it what you are now doing is working? If it is, stick with it. If not do some careful adjustments.

Yet keep in mind that someone can always do something faster and cheaper but there is one thing they can never ever do or have, and that’s the YOU factor. They might be able to duplicate everything else except YOU, Only problem is now, YOU just have to be faster.

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better

P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.

P.P.S. An American Company, marketing American Companies! Call or email to get an appointment to pick my brain (a $125.00 value) for 30 minutes.

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