Friday, March 26, 2010

People Want Paper!

According to a recent survey conducted by Harris Interactive on behalf of Earthtone, a company specializing in comparison pricing for printers, 64% of US adults say that they would rather have printed media because it is easier to read than in a digital form. In addition 68%, that’s more than 2/3’s say they feel more comfortable reading something on paper rather than on a screen.

Larson Notes & Satire: I am sort of in that category. I look at a computer monitor so much that I go crazy. Now I find that maybe I’m not alone. Maybe people really want hard copy rather than looking at everything on a screen. Maybe it’s nice to be able to sit back with you feet up on an ottoman reading. Maybe sitting back and enjoying a good trade journal it in a chair drinking a cup off coffee, underline it, marking it up is a pleasurable experience. Might be a good choice, hey?

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better

P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.

P.P.S. Want to explore Direct Mail as one of your marketing channels? Call us.

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