Social media can give you a huge marketing opportunity, but most companies struggle with their company’s social strategy, that is if they even have a marketing strategy at all. But in SM this is more because the rules are rather foggy. Marketers need to understand engaging with consumers and not worry about negative publicity. They're not sure how to start conversations and manage comments.
Successful SM programs don't have to be a problem. Start with sitting down and setting clear goals. This includes putting a face on the brand or company. People buy from people not logos! Make your program fun and relevant, and guide your followers into a buy option to tactical postings and conversation on solving a problem. Design your program to use minimal time and valuable resources to maximize ROI.
Visitors to your Social Media site should be invited to ask questions about your company and services. Feed this into Facebook and Twitter, optimize for major search engines and linked back to your company's Social Media site(s).
For companies that want to maximize their social media ROI, I recommend 5 basic rules for Social Media Marketing engagement:
1) Take charge. Build a sense of community and humanize your brand by engaging customers.
2) Help consumers out. Enlist the help of your company’s experts or customers to provide useful information about your products & services. Loyal customers are your best advocates.
3) Utilize automation. A social media program doesn't need to bust your time or money budget. Make it efficient and workable.
4) Connect the program together. Integrate social media tactics with the rest of your marketing plan, including brand, PR, search, videos and promotions.
5) Measure results. In addition to counting followers, fans and tweets, be sure to track Web visitors and conversions from social media channels and above all sales.
Your brand can be positioned to take in a good ROI from social media if you take control of the online dialogue and design a program that is engaging, relevant, workable and measurable.
Larson Notes & Satire: Social media can work if you work it right. You need to follow your instincts and not always the experts. They might know how it works for them, but they are not you. You and your company are unique and you need to put your personal stamp on your SM marketing. The experts might be able to help you string it all together so you need to do less hands on work with interlinking but in the end it has to be your words and your engagement that makes the real difference.
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws/
http://larsonassociates.blogspot.com/
http://member.merchantcircle.com/larsonassociates
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
P.P.S. An American Company, marketing American Companies! Call or email to get an appointment to pick my brain (a $125.00 value) for 30 minutes.
Tuesday, August 31, 2010
Monday, August 30, 2010
Working Multiple Channels Is Not a Strategy
The number of marketing channels you have available to you has grown and is still growing. As you look out over the horizon of your world, you’re going to see all kinds of ways to push your business. As great as that might seem don’t get caught in the being everywhere and spinning your wheels in the abyss of too many marketing tools you are trying to use all at the same time. Just because you can, doesn’t mean you should. Being everywhere is not a strategy, it is insanity.
As you start to expand, you need information on your customers. You need to know what the perfect buyer behavior is, so you can be where they are. You should start with 1 easily worked channel you can keep track of. Once you get a handle of that one, go to two and so on. Rarely should a small business go over 5 channels to work and watch. Going that high only is setting yourself up for failure because you can’t work that many marketing tools at 90% or above efficiency. It is always better to work fewer channels at maximum efficiency rather that spreading yourself out too thin.
By following this conservative approach of adding one channel at a time and working it into your program slowly you can yield bigger benefits
Larson Notes & Satire: I know you’re in a rush. We all are, Sales are down, you have a new idea to bring to the market, or you have all these new (marketing) toys you want to try. STOP! Unless you have an infinite amount of time (and sometimes money) to devote into Advertising and Marketing, be it mail, telesales, classified ads, blog, web site optimization, social media marketing. If you look at the Larson plan, I started very narrow with telemarketing, then direct mail, after that expanded into my first Social Media marketing experience at MerchantCircle. After that we moved out into a web site, then stared spreading out into other Social Media channels (infact everyone I could find), then contracted that number down to 9 that I am actively working after I found what was working and what was not.
Result, I am now getting at least 1 lead a week directly off of social media and my web site hits are up in triple figures. While this might not seem like a lot to you, in my little part of the world, this is big stuff, because not only are these leads directly in my niche but I don’t want to be the biggest telesales, target marketing company in the world, only the best.
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws/
http://larsonassociates.blogspot.com/
http://member.merchantcircle.com/larsonassociates
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
P.P.S. An American Company, marketing American Companies! Call or email to get an appointment to pick my brain (a $125.00 value) for 30 minutes.
As you start to expand, you need information on your customers. You need to know what the perfect buyer behavior is, so you can be where they are. You should start with 1 easily worked channel you can keep track of. Once you get a handle of that one, go to two and so on. Rarely should a small business go over 5 channels to work and watch. Going that high only is setting yourself up for failure because you can’t work that many marketing tools at 90% or above efficiency. It is always better to work fewer channels at maximum efficiency rather that spreading yourself out too thin.
By following this conservative approach of adding one channel at a time and working it into your program slowly you can yield bigger benefits
Larson Notes & Satire: I know you’re in a rush. We all are, Sales are down, you have a new idea to bring to the market, or you have all these new (marketing) toys you want to try. STOP! Unless you have an infinite amount of time (and sometimes money) to devote into Advertising and Marketing, be it mail, telesales, classified ads, blog, web site optimization, social media marketing. If you look at the Larson plan, I started very narrow with telemarketing, then direct mail, after that expanded into my first Social Media marketing experience at MerchantCircle. After that we moved out into a web site, then stared spreading out into other Social Media channels (infact everyone I could find), then contracted that number down to 9 that I am actively working after I found what was working and what was not.
Result, I am now getting at least 1 lead a week directly off of social media and my web site hits are up in triple figures. While this might not seem like a lot to you, in my little part of the world, this is big stuff, because not only are these leads directly in my niche but I don’t want to be the biggest telesales, target marketing company in the world, only the best.
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws/
http://larsonassociates.blogspot.com/
http://member.merchantcircle.com/larsonassociates
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
P.P.S. An American Company, marketing American Companies! Call or email to get an appointment to pick my brain (a $125.00 value) for 30 minutes.
Friday, August 27, 2010
Social Media Does Have A Cost
Time and money, money and time, which is the biggest cost of Social Media (SM).
If you have not allocated your resources you had better sit down and do it. Social Media can eat up time faster than a dog eating a steak. If you have not allocated money, there are more Social Media sites out there you can buy into that will not put back a single dime in your wallet. Choose wisely.
Now I have adjusted my schedule to work in social media marketing and networking, so I am not eaten alive. But what is the justification? I view social media as a way for client and prospect outreach as a way to shine in ways we can help them. I have often talked about nitch marketing and that is what I try to do with my social media outreach. Heck, if everyone of my friends told there printers about my business and what I could do for them in finding them new customers and solid leads I would be a very happy camper right now with about 6 – 10 more people working for me.
So keep in mind that even in free there is a cost. The cost of time and that can never be gotten back.
Larson Notes & Satire: A couple of days ago a site owner asked me to call him. I did, and for the next 27 minutes he beat on me how I should pay him money (not much but money is money) to be on his site which I had never gotten a single sale from. He told me how I did not have enough friends, how spamming peoples email boxes in a ning site was a good way to communicate, how my blogs were a worthless effort to market, how on his site no one read or looked at the front page. Well sorry Charlie, not going back to your ning page. You and your membership will now lose any insight my old graying blond head chooses to share. And for most of my readers all I am doing is sharing knowledge, I know most of you will probably not become customers and that’s ok. My reward, my payback is in the writing down my ideas and thoughts, which is a very powerful way for me to learn. That is why I do this. Most of you who are reading this know me, I am a B2B telesales and target marketer and do some web work for a couple of B2Cs. And if that is not bad enough if you’re not into graphics or printing even if you’re B2B might not be the best marketer for you at least in telesales work. Getting your web site up and doing some blog writing are a different story where I might be able to help you or anyone.
As for money for Social Media, I have set a strict policy to not pay any money, until in using a site for free brings me a customer, then I allocate some money in that direction, because then, I know there are people there who will use me and buy from me. Until that time, it is just a fishing trip.
So what’s in it for me? My biggest payback for the work I do in providing free information and thoughts is that my web site would not be on the first page of the Google search for the key word string “telesales for printers” if it was not for all my SM work and blogging. Thank you all my friend and readers.
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws/
http://larsonassociates.blogspot.com/
http://member.merchantcircle.com/larsonassociates
http://businesswarfare.ning.com/profile/HowardLarson
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
P.P.S. An American Company, marketing American Companies! Call or email to get an appointment to pick my brain (a $125.00 value) for 30 minutes.
If you have not allocated your resources you had better sit down and do it. Social Media can eat up time faster than a dog eating a steak. If you have not allocated money, there are more Social Media sites out there you can buy into that will not put back a single dime in your wallet. Choose wisely.
Now I have adjusted my schedule to work in social media marketing and networking, so I am not eaten alive. But what is the justification? I view social media as a way for client and prospect outreach as a way to shine in ways we can help them. I have often talked about nitch marketing and that is what I try to do with my social media outreach. Heck, if everyone of my friends told there printers about my business and what I could do for them in finding them new customers and solid leads I would be a very happy camper right now with about 6 – 10 more people working for me.
So keep in mind that even in free there is a cost. The cost of time and that can never be gotten back.
Larson Notes & Satire: A couple of days ago a site owner asked me to call him. I did, and for the next 27 minutes he beat on me how I should pay him money (not much but money is money) to be on his site which I had never gotten a single sale from. He told me how I did not have enough friends, how spamming peoples email boxes in a ning site was a good way to communicate, how my blogs were a worthless effort to market, how on his site no one read or looked at the front page. Well sorry Charlie, not going back to your ning page. You and your membership will now lose any insight my old graying blond head chooses to share. And for most of my readers all I am doing is sharing knowledge, I know most of you will probably not become customers and that’s ok. My reward, my payback is in the writing down my ideas and thoughts, which is a very powerful way for me to learn. That is why I do this. Most of you who are reading this know me, I am a B2B telesales and target marketer and do some web work for a couple of B2Cs. And if that is not bad enough if you’re not into graphics or printing even if you’re B2B might not be the best marketer for you at least in telesales work. Getting your web site up and doing some blog writing are a different story where I might be able to help you or anyone.
As for money for Social Media, I have set a strict policy to not pay any money, until in using a site for free brings me a customer, then I allocate some money in that direction, because then, I know there are people there who will use me and buy from me. Until that time, it is just a fishing trip.
So what’s in it for me? My biggest payback for the work I do in providing free information and thoughts is that my web site would not be on the first page of the Google search for the key word string “telesales for printers” if it was not for all my SM work and blogging. Thank you all my friend and readers.
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws/
http://larsonassociates.blogspot.com/
http://member.merchantcircle.com/larsonassociates
http://businesswarfare.ning.com/profile/HowardLarson
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
P.P.S. An American Company, marketing American Companies! Call or email to get an appointment to pick my brain (a $125.00 value) for 30 minutes.
Thursday, August 26, 2010
Taming The Social Media Animal
No matter that there is a chance at massive exposure of your business in the world of Social Media, the brand building power of getting friended or retweeted, the ROI possibility of a Social Media marketing campaign. Many companies question the value of time involved in a social online presence. Many feel over whelmed by all the choices that are out there. Some are strapped in my thinking that they need a marketing person to be working with them.
As a business person you have at your finger tips a vast variety of tactics to work with. The key is to narrow your choices down to 3 or at the most 4. Work your skills at this limited number. Perhaps Facebook, Twitter, MerchantCircle, Yelp and one or two ning sites.
If worked in harmony you can get one post flying though 2, 3 or even all your sites with one posting. Pounding out your message, tactfully, non-spamfully.
Businesses can get the desired ROI through targeted messaging and community building. The key here is that it is social and you need to have some kind of involvement. Be it once an hour or once a day or even once a week. You need to make your presence known. So 1st, realize that existing and potential customers are already participating in and on the social media platforms, 2nd, that your competition is already out there hitting on your market. If you get there 2nd or 3rd, you will have to fight to be the expert in your area of expertise and that is a war that might not be winnable. The first one to a position in a customers or prospects mind is usually the winner.
It is your choice to have a social media presence or not. Sales can and do happen for small businesses. Through strategic planning, messaging and implementation of your social marketing drive, you will get results.
Larson Notes & Satire: Next month will mark 4 years of my social media marketing presence. I started with Merchants Circle and grew from there. I have gotten a few customers along the way, not as many as I might have hoped for, but I’ll take what I can get. I have staked out my territory and grew from there. I went out stacked my niche and kept narrowing it down and down and down, till my company is on a massive growth mode. We are a telesales & target marketing company that mainly specializes in graphic and printing companies.
Now, you tell me, who am I? That is what Social Media Marketing is all about.
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws/
http://larsonassociates.blogspot.com/
http://member.merchantcircle.com/larsonassociates
http://teamcircle.ning.com/profile/HowardLarson
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
P.P.S. An American Company, marketing American Companies! Call or email to get an appointment to pick my brain (a $125.00 value) for 30 minutes.
As a business person you have at your finger tips a vast variety of tactics to work with. The key is to narrow your choices down to 3 or at the most 4. Work your skills at this limited number. Perhaps Facebook, Twitter, MerchantCircle, Yelp and one or two ning sites.
If worked in harmony you can get one post flying though 2, 3 or even all your sites with one posting. Pounding out your message, tactfully, non-spamfully.
Businesses can get the desired ROI through targeted messaging and community building. The key here is that it is social and you need to have some kind of involvement. Be it once an hour or once a day or even once a week. You need to make your presence known. So 1st, realize that existing and potential customers are already participating in and on the social media platforms, 2nd, that your competition is already out there hitting on your market. If you get there 2nd or 3rd, you will have to fight to be the expert in your area of expertise and that is a war that might not be winnable. The first one to a position in a customers or prospects mind is usually the winner.
It is your choice to have a social media presence or not. Sales can and do happen for small businesses. Through strategic planning, messaging and implementation of your social marketing drive, you will get results.
Larson Notes & Satire: Next month will mark 4 years of my social media marketing presence. I started with Merchants Circle and grew from there. I have gotten a few customers along the way, not as many as I might have hoped for, but I’ll take what I can get. I have staked out my territory and grew from there. I went out stacked my niche and kept narrowing it down and down and down, till my company is on a massive growth mode. We are a telesales & target marketing company that mainly specializes in graphic and printing companies.
Now, you tell me, who am I? That is what Social Media Marketing is all about.
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws/
http://larsonassociates.blogspot.com/
http://member.merchantcircle.com/larsonassociates
http://teamcircle.ning.com/profile/HowardLarson
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
P.P.S. An American Company, marketing American Companies! Call or email to get an appointment to pick my brain (a $125.00 value) for 30 minutes.
Wednesday, August 25, 2010
Dos and Don’ts of Picking A Telesales Service
Every business yours, mine, are all looking for more ways to grow our businesses. Thus we need to find ways to generate more solid leads. If so, you might want to consider telesales.
Telesales allows you a chance for your business to get more leads using the telephone. Seems that quite often businesses find themselves in a difficult situation as they search for the right person to perform this part of their marketing attack. It can be a hard when an inexperienced and unscrupulous freelance telesales company or person can ruin your company and your brand reputation so quickly that there'll be no more room for make amends, not to mention the possibility of a very long-term damage. You do not want this to happen to your business, right?
By picking an expert telesales company, you will never run into these horror stories. Outsourcing the work to skilled and inexpensive telesales firm will give you a piece of mind that you can be sure they will be able to use proven telesales techniques, be results-driven, and get you the results you want.
As a business owner using a telesales services, you need to observe the do's and don'ts of the business. The mistakes made by most telesales companies can be avoided by doing an a little research prior the actual telesales roll out. In telesales, timing is everything. The downside of the business is when telemarketers do not know the exact right time to make the call.
Being a B2B telesales company we here at Larson & Associates don’t need to worry so much about the do not call list, but we do need to know how to be tactfully and respectfully “aggressive”. This is an art not a science.
If you are a B2C company and going into telesales, always observe the laws surrounding this business to avoid being in a problematic situation with the law. These laws are made specifically to regulate the phone calls made by these service providers. One of the major complaints would have to be calling too early in the morning or too late in the evening. Also, check the do not call registry and have these numbers removed from your list of prospect. Ethically speaking, good business practice requires you follow the law to the letter, avoid people who do not want to receive calls, and market only to a certain group of people who are truly interested with what you're selling; if not all of your efforts will be wasted, both time and money. Make sure that the company you pick observes these standards and that they pay close attention to the details.
So, there you go, you have the basics of a sound telemarketing service practice. It is up for you to utilize and outsource your telemarketing needs to a third-party ethical telemarketing firm to save you up on time and effort as well as earn you more money to keep your business rolling.
Larson Notes & Satire: When picking a telesales company ask questions, lots of questions. It is questions that made us go after printers and other graphic companies. We know the industry with 35 years of experience. Now I am not saying I won’t take on other projects in other industries, except for B2C of course, but if you are in graphics, I know you and I can sell you!
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws/
http://larsonassociates.blogspot.com/
http://member.merchantcircle.com/larsonassociates
http://teamcircle.ning.com/profile/HowardLarson
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
P.P.S. An American Company, marketing American Companies! Call or email to get an appointment to pick my brain (a $125.00 value) for 30 minutes.
Telesales allows you a chance for your business to get more leads using the telephone. Seems that quite often businesses find themselves in a difficult situation as they search for the right person to perform this part of their marketing attack. It can be a hard when an inexperienced and unscrupulous freelance telesales company or person can ruin your company and your brand reputation so quickly that there'll be no more room for make amends, not to mention the possibility of a very long-term damage. You do not want this to happen to your business, right?
By picking an expert telesales company, you will never run into these horror stories. Outsourcing the work to skilled and inexpensive telesales firm will give you a piece of mind that you can be sure they will be able to use proven telesales techniques, be results-driven, and get you the results you want.
As a business owner using a telesales services, you need to observe the do's and don'ts of the business. The mistakes made by most telesales companies can be avoided by doing an a little research prior the actual telesales roll out. In telesales, timing is everything. The downside of the business is when telemarketers do not know the exact right time to make the call.
Being a B2B telesales company we here at Larson & Associates don’t need to worry so much about the do not call list, but we do need to know how to be tactfully and respectfully “aggressive”. This is an art not a science.
If you are a B2C company and going into telesales, always observe the laws surrounding this business to avoid being in a problematic situation with the law. These laws are made specifically to regulate the phone calls made by these service providers. One of the major complaints would have to be calling too early in the morning or too late in the evening. Also, check the do not call registry and have these numbers removed from your list of prospect. Ethically speaking, good business practice requires you follow the law to the letter, avoid people who do not want to receive calls, and market only to a certain group of people who are truly interested with what you're selling; if not all of your efforts will be wasted, both time and money. Make sure that the company you pick observes these standards and that they pay close attention to the details.
So, there you go, you have the basics of a sound telemarketing service practice. It is up for you to utilize and outsource your telemarketing needs to a third-party ethical telemarketing firm to save you up on time and effort as well as earn you more money to keep your business rolling.
Larson Notes & Satire: When picking a telesales company ask questions, lots of questions. It is questions that made us go after printers and other graphic companies. We know the industry with 35 years of experience. Now I am not saying I won’t take on other projects in other industries, except for B2C of course, but if you are in graphics, I know you and I can sell you!
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws/
http://larsonassociates.blogspot.com/
http://member.merchantcircle.com/larsonassociates
http://teamcircle.ning.com/profile/HowardLarson
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
P.P.S. An American Company, marketing American Companies! Call or email to get an appointment to pick my brain (a $125.00 value) for 30 minutes.
Tuesday, August 24, 2010
Getting Your Online Talk Hooked Into You
At least for this year and into next if you want to be getting more activity you will need to find ways to coordinate your online social network marketing conversations to mesh with your social media and online presence.
As we go farther down the path of real time search, what you say, how often you say it and how you get other people to say it starts to become more important.
On this side of the computer screen we call it WOM or World Of Mouth Marketing on the other side of the screen we can call it chatter marketing.
Chatter might be your URL, it could be sharing images or videos, but it could have larger consequences for you. It could be making the key words that work on your web site better than the competition, the talk of the social media site you have a major presence in, As a result the key word strings you need to get found in an organic search start to become the norm for your group of friends.
It’s true. As the chatter builds and if done right key word stings can be manipulated to bring your web site more hits and thus higher SE ratings.
Larson Notes & Satire: Think about it. Me, the big fish in My little pond! I have a little telesales company that has niched itself to work with printers and other graphic companies. I don’t have a big 100 seat bullpen of people banging out calls. What I do have is a very good, dedicated staff of great people making targeted calls for discriminating printing and graphic companies who what more sales faster. Now if I went head to head online against the big telemarketing companies I will lose. Well maybe not but let’s not go there. Their site will probably be rated higher in the search engines and on a key word search, but if I use the key word string “telesales for printers” bingo I win! First page and the #4 listing brings up http://www.larsonassociates.ws/Printing_Telesales . The second page the number 4th search line or the 14th search line over all comes up with http://www.merchantcircle.com/business/Larson.And.Associates.847-991-0488 . Me again! Heck even my twitter page twitter.com/larsonassociate comes up on page 6.
Go on try it, I dare you to see if I’m right!
So what do I need to do? Stop using the key word telemarketing in my conversations and start using the key word telesales. Then I get you all to start saying telesales. Easier said than done but, if it gets me on page 1 and page 2 of a key word organic search. I’ll do what I got to do!
Now can you do the same thing? I’ll bet you can. If not I’m sure I can find a company that could figure it out for you, and if it gets you on page 1 of a keyword organic search what is that worth?
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws/
http://larsonassociates.blogspot.com/
http://member.merchantcircle.com/larsonassociates
http://teamcircle.ning.com/profile/HowardLarson
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
P.P.S. An American Company, marketing American Companies! Call or email to get an appointment to pick my brain (a $125.00 value) for 30 minutes.
As we go farther down the path of real time search, what you say, how often you say it and how you get other people to say it starts to become more important.
On this side of the computer screen we call it WOM or World Of Mouth Marketing on the other side of the screen we can call it chatter marketing.
Chatter might be your URL, it could be sharing images or videos, but it could have larger consequences for you. It could be making the key words that work on your web site better than the competition, the talk of the social media site you have a major presence in, As a result the key word strings you need to get found in an organic search start to become the norm for your group of friends.
It’s true. As the chatter builds and if done right key word stings can be manipulated to bring your web site more hits and thus higher SE ratings.
Larson Notes & Satire: Think about it. Me, the big fish in My little pond! I have a little telesales company that has niched itself to work with printers and other graphic companies. I don’t have a big 100 seat bullpen of people banging out calls. What I do have is a very good, dedicated staff of great people making targeted calls for discriminating printing and graphic companies who what more sales faster. Now if I went head to head online against the big telemarketing companies I will lose. Well maybe not but let’s not go there. Their site will probably be rated higher in the search engines and on a key word search, but if I use the key word string “telesales for printers” bingo I win! First page and the #4 listing brings up http://www.larsonassociates.ws/Printing_Telesales . The second page the number 4th search line or the 14th search line over all comes up with http://www.merchantcircle.com/business/Larson.And.Associates.847-991-0488 . Me again! Heck even my twitter page twitter.com/larsonassociate comes up on page 6.
Go on try it, I dare you to see if I’m right!
So what do I need to do? Stop using the key word telemarketing in my conversations and start using the key word telesales. Then I get you all to start saying telesales. Easier said than done but, if it gets me on page 1 and page 2 of a key word organic search. I’ll do what I got to do!
Now can you do the same thing? I’ll bet you can. If not I’m sure I can find a company that could figure it out for you, and if it gets you on page 1 of a keyword organic search what is that worth?
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws/
http://larsonassociates.blogspot.com/
http://member.merchantcircle.com/larsonassociates
http://teamcircle.ning.com/profile/HowardLarson
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
P.P.S. An American Company, marketing American Companies! Call or email to get an appointment to pick my brain (a $125.00 value) for 30 minutes.
Friday, August 20, 2010
Clone Your Top Customer To Grow!
Want to grow? Want to grow fast? Want to grow profitability?
Ok, just clone your best customers.
Most companies have an understanding of the value of keeping a current customer over having to go out and find new ones. But even in the best of companies there is still an attrition issues.
New people come in; something goes wrong, company closes. Some of these issues are totally out of your control. So what’s a poor business person suppose to do?
Focus on YOUR BEST CUSTOMER(S).
To have the greatest impact on your bottom line the fastest with new accounts look at your top 1 to 5 customers. These top 5 should be your company’s greatest asset (after your personal). You know them, you understand them, and you know how to service them. You should know and understand their needs as a group and this should be nothing new to you or your staff, so working with a new account just like those top 5 should be a piece of cake.
After you indentify these key account points go out and find companies just like those, it is easier than it might sound.
Using good old SIC numbers you can identify companies in a certain industry. Data banks can pin point companies in terms of location, company size, by sales and or employees.
Once you find them, you can almost bet they are having the same issues as your top 5. And armed with that information you should have a way to solve their problems.
Larson Notes & Satire: Pain and pleasure. If you understand the issues of your top 5 you know what are their pleasure points and work into them. On the same note you know what is bringing them the most pain. You can be the band-aid. Heal their wounds and bring them joy. You already know how. We did this here at Larson & Associates and guess what? It worked.
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws/
http://larsonassociates.blogspot.com/
http://member.merchantcircle.com/larsonassociates
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
P.P.S. An American Company, marketing American Companies! Call or email to get an appointment to pick my brain (a $125.00 value) for 30 minutes.
Ok, just clone your best customers.
Most companies have an understanding of the value of keeping a current customer over having to go out and find new ones. But even in the best of companies there is still an attrition issues.
New people come in; something goes wrong, company closes. Some of these issues are totally out of your control. So what’s a poor business person suppose to do?
Focus on YOUR BEST CUSTOMER(S).
To have the greatest impact on your bottom line the fastest with new accounts look at your top 1 to 5 customers. These top 5 should be your company’s greatest asset (after your personal). You know them, you understand them, and you know how to service them. You should know and understand their needs as a group and this should be nothing new to you or your staff, so working with a new account just like those top 5 should be a piece of cake.
After you indentify these key account points go out and find companies just like those, it is easier than it might sound.
Using good old SIC numbers you can identify companies in a certain industry. Data banks can pin point companies in terms of location, company size, by sales and or employees.
Once you find them, you can almost bet they are having the same issues as your top 5. And armed with that information you should have a way to solve their problems.
Larson Notes & Satire: Pain and pleasure. If you understand the issues of your top 5 you know what are their pleasure points and work into them. On the same note you know what is bringing them the most pain. You can be the band-aid. Heal their wounds and bring them joy. You already know how. We did this here at Larson & Associates and guess what? It worked.
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws/
http://larsonassociates.blogspot.com/
http://member.merchantcircle.com/larsonassociates
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
P.P.S. An American Company, marketing American Companies! Call or email to get an appointment to pick my brain (a $125.00 value) for 30 minutes.
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