I have been talking about this one on and off since the first to the year; Real-Time Search. It’s here and it’s for real! Google and Bing have “officially” jumped into Real-Time, taking full advantage of partnerships and the ever changing face of SEO. If you do a search on Google you will now see a sizable part of the page dedicated to Real-Time search. This is not a static search result now but a scrolling, live update of content from all across the web about what you are looking for. Real time updates will continue to be taking up more and more of your screen space and in some cases the results will be very close to filling the search findings. As it stands today your company’s organic listing might have already changed dramatically in the findings. When did you last check? While the total number of results does not appear to have changed much, where you sit has or will if you are not active in the world of SM, blogs and the like.
Larson Notes & Satire: This is big struff going on here. Why do you think I posted my profile on over 50 SM sites as well as a bunch of ning sites? It was not for fun! It means getting to work on improving your web actions, your web active involvement. It means getting ontop of your real-time and social media initiatives now because they now take on a new impoortnce in your overall SEO strategy. Yes all that time you “waisted” in your SM sites are now become very important to you and your company! You’re in there with the knowledge (and yes active knowledge is power) on how to use SM while your competition is sitting there looking at there computer screen, scratching there heads saying; “What happened?” Anyone need someone to be writing and posting to their companies blog?
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://member.merchantcircle.com/larsonassociates
http://businesswarfare.ning.com/profile/HowardLarson
http://teamcircle.ning.com/profile/HowardLarson
http://www.businessiibusiness.com/profile/HowardLarson
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
P.P.S. Yes we write blogs for selected companies. Should we be writing yours? Call or email us today.
Friday, January 29, 2010
Thursday, January 28, 2010
Longer Search Queries Dropping
In Mid December Hit wise reported that the growth rate for longer search queries i.e. those searches using terms of 5 to 8 words was flat between October and November of 09. Searches of over 8 words were up 1% while shorter search queries (those 1 to 4 words) was flat on a month to month comparison. Searches of one word still make up the majority (24.13%) of ALL searches.
Larson Notes & Satire: So do you work harder at long strings or the one word wonders? I'm not sure but I’ll keep banging at the one word wonders and keep my focus on long sting attacks in the back ground. If I can get even up to the 2nd or 3rd page of a one word search and pack in my long string Meta tags key words I should be able to close the gap against the “big-boys”, maybe.
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://member.merchantcircle.com/larsonassociates
http://businesswarfare.ning.com/profile/HowardLarson
http://teamcircle.ning.com/profile/HowardLarson
http://www.businessiibusiness.com/profile/HowardLarson
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
P.P.S. Yes we write blogs for selected companies. Should we be writing yours? Call or email us today.
Larson Notes & Satire: So do you work harder at long strings or the one word wonders? I'm not sure but I’ll keep banging at the one word wonders and keep my focus on long sting attacks in the back ground. If I can get even up to the 2nd or 3rd page of a one word search and pack in my long string Meta tags key words I should be able to close the gap against the “big-boys”, maybe.
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://member.merchantcircle.com/larsonassociates
http://businesswarfare.ning.com/profile/HowardLarson
http://teamcircle.ning.com/profile/HowardLarson
http://www.businessiibusiness.com/profile/HowardLarson
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
P.P.S. Yes we write blogs for selected companies. Should we be writing yours? Call or email us today.
Friday, January 22, 2010
Getting Social?
Will Social Networking take the place of working relationships the old fashioned way? Face to face? I don’t think so. Yet, all these online tools (54 plus and 28 ning sites for my companies) let me connect in a number of ways I would never be able to if left to traditional ways to network such as work a room, join chambers and the like.
In a pole down by Gourmet News 83% of the people responding said that they will be expanding the use of their social networking with Facebook, Twitter and YouTube being mentioned specifically. Yet these are all tolls, nothing more, nothing less.
If you’re smart you will use all this wonderful technology to push your business. Letting us keep in touch in a quicker faster way. Having an online presence is now a necessity but it is not going to replace the personal touch that only you can bring to the table.
Larson Notes & Satire: Never underestimate the power of a personal visit or an actual phone call. To your customer’s eyes YOU are the company.
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://member.merchantcircle.com/larsonassociates
http://businesswarfare.ning.com/profile/HowardLarson
http://teamcircle.ning.com/profile/HowardLarson
http://www.businessiibusiness.com/profile/HowardLarson
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
P.P.S. Yes we write blogs for selected companies. Should we be writing yours? Call or email us today.
In a pole down by Gourmet News 83% of the people responding said that they will be expanding the use of their social networking with Facebook, Twitter and YouTube being mentioned specifically. Yet these are all tolls, nothing more, nothing less.
If you’re smart you will use all this wonderful technology to push your business. Letting us keep in touch in a quicker faster way. Having an online presence is now a necessity but it is not going to replace the personal touch that only you can bring to the table.
Larson Notes & Satire: Never underestimate the power of a personal visit or an actual phone call. To your customer’s eyes YOU are the company.
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://member.merchantcircle.com/larsonassociates
http://businesswarfare.ning.com/profile/HowardLarson
http://teamcircle.ning.com/profile/HowardLarson
http://www.businessiibusiness.com/profile/HowardLarson
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
P.P.S. Yes we write blogs for selected companies. Should we be writing yours? Call or email us today.
Thursday, January 21, 2010
Social Media, Money Spender or Money Maker?
Is your investment (money and time) thought of as an expense or as an investment? Are you making money or losing money? Despite of some honest efforts most marketing departments are totally in the dark as to how to make money through SM. It’s like turning off the light in a room with no windows and then trying to find something.
In this new marketing world that has appeared in the last year, we need to connect on a day-to-day way in Web marketing. From customer acquisition to driving revenue and customer retention. Everyone from the corner office to the assembly line are looking at these strategic outcomes and how it will help protect their company and jobs. Don’t kid yourself we are all looking over our proverbial solders at what is behind us.
Today we are increasing conversion, and those with them, reducing shopping cart abandonment.
So you need to take action, tie tactical results to inside search, social conversations, email attacks, display and affiliate marketing to knowing behavioral metrics with measurable numbers. Make sure they are all working in unison to take prospects though the sales cycle all the way to completion not leaving them in the dark.
If you going to start a new campaign ask if it can be tract to an eventual customer action. If the answer is no, you might want to consider eliminating it or redesigning it. If the answer is yes, ask if it is part of a larger system and process that moves customers towards the eventual purchase, faster!
Then use it interactively. Advertising is inherently a mass, one dimensional thing. We talk at customers not usually with. Enter stage right SM marketing. Now we need to talk with customers in real time or as close to real time as possible. Most marketing and advertising professionals recognize the webs ability to crate immediate results from an e-mail blast to posted blogs, to a Google banner ad. But now, with the new SM tools we have at our disposal we still are clinging to the old habits. Be go out and do broadcast Tweets, Stuff our follower and friend lists full of strangers and people have no interest in what we are doing or selling thinking the more I have the better I’ll do (sorry been there done that).
Larson Notes & Satire: I challenge you to push the envelope! I challenge you to look at your SM the same way you look at your other marketing tactics and business. Demand yourself to positive outcomes!
If you are acquiring customers using a credible SM approach, if you’re listening then publish relevant content, if you’re publishing compelling, easily shared content, I think you are on the right track.
Start worrying less about immediately increasing conversion and more about the nurturing of your followers and friends as the travel into and down the sales funnel.
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://member.merchantcircle.com/larsonassociates
http://businesswarfare.ning.com/profile/HowardLarson
http://teamcircle.ning.com/profile/HowardLarson
http://www.businessiibusiness.com/profile/HowardLarson
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
P.P.S. Yes we write blogs for selected companies. Should we be writing yours? Call or email us today.
In this new marketing world that has appeared in the last year, we need to connect on a day-to-day way in Web marketing. From customer acquisition to driving revenue and customer retention. Everyone from the corner office to the assembly line are looking at these strategic outcomes and how it will help protect their company and jobs. Don’t kid yourself we are all looking over our proverbial solders at what is behind us.
Today we are increasing conversion, and those with them, reducing shopping cart abandonment.
So you need to take action, tie tactical results to inside search, social conversations, email attacks, display and affiliate marketing to knowing behavioral metrics with measurable numbers. Make sure they are all working in unison to take prospects though the sales cycle all the way to completion not leaving them in the dark.
If you going to start a new campaign ask if it can be tract to an eventual customer action. If the answer is no, you might want to consider eliminating it or redesigning it. If the answer is yes, ask if it is part of a larger system and process that moves customers towards the eventual purchase, faster!
Then use it interactively. Advertising is inherently a mass, one dimensional thing. We talk at customers not usually with. Enter stage right SM marketing. Now we need to talk with customers in real time or as close to real time as possible. Most marketing and advertising professionals recognize the webs ability to crate immediate results from an e-mail blast to posted blogs, to a Google banner ad. But now, with the new SM tools we have at our disposal we still are clinging to the old habits. Be go out and do broadcast Tweets, Stuff our follower and friend lists full of strangers and people have no interest in what we are doing or selling thinking the more I have the better I’ll do (sorry been there done that).
Larson Notes & Satire: I challenge you to push the envelope! I challenge you to look at your SM the same way you look at your other marketing tactics and business. Demand yourself to positive outcomes!
If you are acquiring customers using a credible SM approach, if you’re listening then publish relevant content, if you’re publishing compelling, easily shared content, I think you are on the right track.
Start worrying less about immediately increasing conversion and more about the nurturing of your followers and friends as the travel into and down the sales funnel.
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://member.merchantcircle.com/larsonassociates
http://businesswarfare.ning.com/profile/HowardLarson
http://teamcircle.ning.com/profile/HowardLarson
http://www.businessiibusiness.com/profile/HowardLarson
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
P.P.S. Yes we write blogs for selected companies. Should we be writing yours? Call or email us today.
Wednesday, January 20, 2010
How Twitter is Changing the Internet
If you feel like you are getting lost in the shuffle you are not alone. Most people I talk to are trying to use between 6-10 different social sites, I say trying because when you network on multiple social sites at the same time it’s almost impossible to be effective at any of them. It’s no wonder people are lost and confused with how much time they should spend on what site, especially with new social sites popping up everyday.
The question should be, which “one” do I focus on with my time? Twitter is growing fast and many people simply don’t know if they should invest or split their time with another social site. I get asked a few questions over and over again, how can Twitter help me with my business? How does Twitter work? How is Twitter different from other social sites? When used properly you can get more done with greater results in less time from just one central hub social site, “Twitter”. Twitter gives you the ability to locate people looking for what you have to offer.
Let me list a few of the benefits Twitter can offer you or your business:
1. Brand Yourself: Branding yourself and your business using traditional means of advertising would cost you tens of thousands of dollars; with Twitter this is possible with no out of pocket expense and can happen very quickly.
2. Building Relationships: You can build relationships that provide you long term customers. More and more people are shopping online everyday and the sooner you learn how to build relationships online using social sites the sooner you can tap into this growing market.
3. Customer Service: In the offline world this is a problem that is only getting worse. In the online world of Internet marketing this has been reserved for those that could afford the high tech sites. With many 3rd party tools that integrate with Twitter, online customer service is quickly becoming a reality for everyone.
4. Engage: There has never been a time in the history of the Internet where you can invest your time engaging with people that want what you have. Better yet locate your competitor’s clients.
5. Provide Value: Providing value to both your prospects and customers is a must if you want to hear from them again. People hate to be sold but love to buy. Just one of many, Twitterfeed.com is a 3rd party tool that allows you to provide valuable content to your prospects, customers and followers. Now you can be the information provider without even doing the research.
6. Networking: I have spent thousands of dollars and driven thousands of miles trying to locate people to network with in my business. The thought of going global was out of the question. Now with Twitter there are no limitations, you can network with people locally, nationally and globally if you choose to do so.
7. Research: With Twitter you can research information you need in real time. More and more people I tweet with are sending out questions in the form of a tweet versus going to Google. This allows you to interact with people and meet new friends at the same time.
8. Traffic: Traffic Generation to your blog or website worldwide. Most people continue to build their business on a local level but the playing field has leveled. I know people who have generated traffic to their website from over a hundred plus countries within 30 days only using Twitter. Tell me where else can you do that?
Where we go from here no one knows, but so far it is pretty clear that Twitter is changing the Internet and making the world of marketing much less centralized, and much more people-driven.
· Content taken from: http://twitter.com/alferretti & http://twitter.com/skeeterhansen
Larson Notes & Satire: Twitter is fun and interesting, it does help with networking sharing knowledge etc but there is a lot of SPAM already. Do not just SPAM i.e. send out info with no interest to other people or giving them a real way to reply and comment. If you are smarter and more engaging you will just attract people which will not lead to anything rewarding, for you or them. Twitter does have low/no cost to set up time. But it does have a time cost which you need to be wary of. It can suck in hours quickly.
Twitter is great but is in its infancy, it will develop and become more main stream. There will always be something newer and cooler to follow, it is the nature of progress. Twitter is very much now, but what is the next “big thing”? I’m not sure but for now with the advent or real-time search out of Google and Bing, I see some good reasons for riding the Twitter wave.
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://member.merchantcircle.com/larsonassociates
http://businesswarfare.ning.com/profile/HowardLarson
http://teamcircle.ning.com/profile/HowardLarson
http://www.businessiibusiness.com/profile/HowardLarson
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
P.P.S. We are offering 2 free (a $75.00 value) ½ hour consultation periods per week to talk about marketing businesses. Call or email to get your spot to pick my brain for 30 minutes today.
The question should be, which “one” do I focus on with my time? Twitter is growing fast and many people simply don’t know if they should invest or split their time with another social site. I get asked a few questions over and over again, how can Twitter help me with my business? How does Twitter work? How is Twitter different from other social sites? When used properly you can get more done with greater results in less time from just one central hub social site, “Twitter”. Twitter gives you the ability to locate people looking for what you have to offer.
Let me list a few of the benefits Twitter can offer you or your business:
1. Brand Yourself: Branding yourself and your business using traditional means of advertising would cost you tens of thousands of dollars; with Twitter this is possible with no out of pocket expense and can happen very quickly.
2. Building Relationships: You can build relationships that provide you long term customers. More and more people are shopping online everyday and the sooner you learn how to build relationships online using social sites the sooner you can tap into this growing market.
3. Customer Service: In the offline world this is a problem that is only getting worse. In the online world of Internet marketing this has been reserved for those that could afford the high tech sites. With many 3rd party tools that integrate with Twitter, online customer service is quickly becoming a reality for everyone.
4. Engage: There has never been a time in the history of the Internet where you can invest your time engaging with people that want what you have. Better yet locate your competitor’s clients.
5. Provide Value: Providing value to both your prospects and customers is a must if you want to hear from them again. People hate to be sold but love to buy. Just one of many, Twitterfeed.com is a 3rd party tool that allows you to provide valuable content to your prospects, customers and followers. Now you can be the information provider without even doing the research.
6. Networking: I have spent thousands of dollars and driven thousands of miles trying to locate people to network with in my business. The thought of going global was out of the question. Now with Twitter there are no limitations, you can network with people locally, nationally and globally if you choose to do so.
7. Research: With Twitter you can research information you need in real time. More and more people I tweet with are sending out questions in the form of a tweet versus going to Google. This allows you to interact with people and meet new friends at the same time.
8. Traffic: Traffic Generation to your blog or website worldwide. Most people continue to build their business on a local level but the playing field has leveled. I know people who have generated traffic to their website from over a hundred plus countries within 30 days only using Twitter. Tell me where else can you do that?
Where we go from here no one knows, but so far it is pretty clear that Twitter is changing the Internet and making the world of marketing much less centralized, and much more people-driven.
· Content taken from: http://twitter.com/alferretti & http://twitter.com/skeeterhansen
Larson Notes & Satire: Twitter is fun and interesting, it does help with networking sharing knowledge etc but there is a lot of SPAM already. Do not just SPAM i.e. send out info with no interest to other people or giving them a real way to reply and comment. If you are smarter and more engaging you will just attract people which will not lead to anything rewarding, for you or them. Twitter does have low/no cost to set up time. But it does have a time cost which you need to be wary of. It can suck in hours quickly.
Twitter is great but is in its infancy, it will develop and become more main stream. There will always be something newer and cooler to follow, it is the nature of progress. Twitter is very much now, but what is the next “big thing”? I’m not sure but for now with the advent or real-time search out of Google and Bing, I see some good reasons for riding the Twitter wave.
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://member.merchantcircle.com/larsonassociates
http://businesswarfare.ning.com/profile/HowardLarson
http://teamcircle.ning.com/profile/HowardLarson
http://www.businessiibusiness.com/profile/HowardLarson
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
P.P.S. We are offering 2 free (a $75.00 value) ½ hour consultation periods per week to talk about marketing businesses. Call or email to get your spot to pick my brain for 30 minutes today.
Friday, January 15, 2010
Lead Defining Creates Marketing/Sales Success
When you don’t know who you are going after, more times than not your marketing and sales department start going off in two different directions. In the B2B telemarketing world, where I spent 25% or my time, a sales ready lead is defined quite specifically as someone who has engaged in a meaningful conversation and has a defined project, or need with a timeframe to buy, a budget to work with and a willingness to go further down the sales process with a salesperson. When trying to align marketing and sales and focus those departmental efforts on prospects can turn them into customers faster. This is why it is crucial to qualify your leads carefully.
By setting up the qualifying criteria for your leads you focus everyone on what kind of person or company buys from your company. Without this qualification information you will end up with inaccurate data in your marketing and pass on false or leads that are less than optimal. As you collect names, addresses, telephone numbers, email addresses, only a small fraction, probably only about 10% are really viable leads that should be pushed on to the sales team.
In qualifying leads via telemarketing you can take raw names, identify them down faster into what we might call sales ready leads. When this works when you pinpoint your marketing into tight areas, everyone is happier and on the same page, something that many marketing and sales departments have a hard time with.
Larson Notes & Satire: In the mysterious world of lead generation quality of quantity is really the key. By mapping out what qualifies a viable lead keeps sales people from wild goose chases and lets marketing use higher priced marketing tools more effectively. If you hone in on your target your chances of striking pay dirt go up a thousand fold. In my business we often have to sit down in front of our crystal ball for a customer guessing on who they should be talking to because, quite frankly, they have no idea. Thank God for SIC numbers!
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://member.merchantcircle.com/larsonassociates
http://businesswarfare.ning.com/profile/HowardLarson
http://teamcircle.ning.com/profile/HowardLarson
http://www.businessiibusiness.com/profile/HowardLarson
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
P.P.S. An American Company, marketing American Companies! Call or email to get an appointment to pick my brain (a $125.00 value) for 30 minutes.
By setting up the qualifying criteria for your leads you focus everyone on what kind of person or company buys from your company. Without this qualification information you will end up with inaccurate data in your marketing and pass on false or leads that are less than optimal. As you collect names, addresses, telephone numbers, email addresses, only a small fraction, probably only about 10% are really viable leads that should be pushed on to the sales team.
In qualifying leads via telemarketing you can take raw names, identify them down faster into what we might call sales ready leads. When this works when you pinpoint your marketing into tight areas, everyone is happier and on the same page, something that many marketing and sales departments have a hard time with.
Larson Notes & Satire: In the mysterious world of lead generation quality of quantity is really the key. By mapping out what qualifies a viable lead keeps sales people from wild goose chases and lets marketing use higher priced marketing tools more effectively. If you hone in on your target your chances of striking pay dirt go up a thousand fold. In my business we often have to sit down in front of our crystal ball for a customer guessing on who they should be talking to because, quite frankly, they have no idea. Thank God for SIC numbers!
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://member.merchantcircle.com/larsonassociates
http://businesswarfare.ning.com/profile/HowardLarson
http://teamcircle.ning.com/profile/HowardLarson
http://www.businessiibusiness.com/profile/HowardLarson
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
P.P.S. An American Company, marketing American Companies! Call or email to get an appointment to pick my brain (a $125.00 value) for 30 minutes.
Thursday, January 14, 2010
The Best Leads Come From Focusing
Getting the best leads for your business usually comes down to focusing on the right things. But what are those right things?
First you need to target the right prospects. Look over what has bought from you in the past year. And develop and ideal prospect model based on the answers you come up with. What industries, what size companies, what problems did they have, who started the buying process, who made the final decision, why did they select your company instead of the competition, and how did they justify the decision? If you can answer these and others I’m sure you can come up with you are well on your way to having a very clear picture of who you need to be targeting in your marketing & sales attack.
Then take a look at your existing prospect database you’re using. How close do these people hit your ideal target? Find anything off target?
Now create the right offers to create action to what you know about your ideal target. You know why this group bought in the past, and the past should lead you to the future. Make it easy on yourself, you know these people so rather than creating offers from scratch use one from the past that was successful that you know works on this group. You can use a past idea, past sales and marketing materials.
And last be in sight and in the mind at the right tie using the right media. This means multichannel touches that puts you in front of the prospect in various ways and at the same time making it easy for them to act. SM, SEO, email, direct mail, telemarketing, are but a number of ways to get front and center.
Larson Notes & Satire: Become an industry collector. If you know a certain industry or profile group, go after them. Own them. Make them yours!
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://member.merchantcircle.com/larsonassociates
http://businesswarfare.ning.com/profile/HowardLarson
http://teamcircle.ning.com/profile/HowardLarson
http://www.businessiibusiness.com/profile/HowardLarson
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
P.P.S. An American Company, marketing American Companies! Call or email to get an appointment to pick my brain (a $125.00 value) for 30 minutes.
First you need to target the right prospects. Look over what has bought from you in the past year. And develop and ideal prospect model based on the answers you come up with. What industries, what size companies, what problems did they have, who started the buying process, who made the final decision, why did they select your company instead of the competition, and how did they justify the decision? If you can answer these and others I’m sure you can come up with you are well on your way to having a very clear picture of who you need to be targeting in your marketing & sales attack.
Then take a look at your existing prospect database you’re using. How close do these people hit your ideal target? Find anything off target?
Now create the right offers to create action to what you know about your ideal target. You know why this group bought in the past, and the past should lead you to the future. Make it easy on yourself, you know these people so rather than creating offers from scratch use one from the past that was successful that you know works on this group. You can use a past idea, past sales and marketing materials.
And last be in sight and in the mind at the right tie using the right media. This means multichannel touches that puts you in front of the prospect in various ways and at the same time making it easy for them to act. SM, SEO, email, direct mail, telemarketing, are but a number of ways to get front and center.
Larson Notes & Satire: Become an industry collector. If you know a certain industry or profile group, go after them. Own them. Make them yours!
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
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P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
P.P.S. An American Company, marketing American Companies! Call or email to get an appointment to pick my brain (a $125.00 value) for 30 minutes.
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