You’re out there web site, email, blogging working every cross channel you can think of, so does the war horse of marketing, a direct mail piece fit in? Effective cross channel practices require personalization and a means to capture and track purchases and preferences to the intended nitch. Businesses who want to promote events, sales or services should be taking advantage of what only mail can bring, A non-electric way to get your message in front of a customer. Yes that’s right no internet, just your mailer in their box. You want to put on a big Easter Promotion? Put some bunnies and Easter eggs on a postcard with your promotion and mail it. Want to attach your company to the Pro American feelings put some flags on a mailed brochure and aim your attack for Flag Day or Memorial Day weekend. Make it good enough and it might get put on the refrigerator door (with an ad specialty magnate you provided?)
Larson Notes & Satire: Not everyone is on the internet. Those that are still get mail. And those electric messages get deleted but a post card mailer? A mailed brochure does not always go right into the bucket. Yet even if it does they need to look at it as they drop it in. Even if you love your internet campaign go on and put your web site address on your mailer. But DON’T ever forget your address and phone number. They might just stop by and buy something.
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://member.merchantcircle.com/larsonassociates
http://businesswarfare.ning.com/profile/HowardLarson
http://teamcircle.ning.com/profile/HowardLarson
http://www.businessiibusiness.com/profile/HowardLarson
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
P.P.S. An American Company, marketing American Companies! Call or email to get an appointment to pick my brain (a $125.00 value) for 30 minutes.
Wednesday, March 10, 2010
Tuesday, March 9, 2010
Direct Mail the Newest (?) Marketing Tool
Direct mail isn’t the latest or most sophisticated marketing tool around. It does not get the big press like mobile or Social Media but it might still the most reliable marketing tool you can use.
No matter if you’re using a #10 envelop of a postcard mailing attack or a sophisticated designed promo piece, mail gets attention and generates results you CAN measure.
But that is only the very beginning of direct mail and the power it can give. Direct mail is also a powerful driver for results across the marketing spectrum. Got a web site? Direct mail can drive more people to it. Got a brick and mortar location? Direct mail can guide people to and through the doors. Going to an expo, direct mail can bring customers to your booth.
And when the dust settles for every dollar spent on direct mail it generates $15.60 according to the Direct Marketing Association. But put it together with other marketing channels and it can light up the board! Time and time again studies show that sending a printed mailing piece drives additional sales on a company’s web site some as much as 96% per research by Vovici EFM)
IN a marketing world where you need to be everywhere at once to insure your customers see you and find you, online, at home in the office, providing information that gets your brand noticed and considered, that it takes an extensive set of tools online and offline to ensure that your brand is seen and there when the buying decision is being made, and that by integrating the other marketing tools into your arsenal it only increases your ability to make the sale and dive up revenue.
Larson Notes & Satire: Direct mail might not be the biggest buzz word when talking about your next marketing attack but don’t discount it. All those new apps and technologies mean squat, if you don’t get a sale. Truth is direct mail remains as effective today as it has ever been for the last century in driving action to your company. Listen to the buzz, look at all the new marketing tools and think how they can help you, but me, I would not bet my bottom line on them.
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://member.merchantcircle.com/larsonassociates
http://businesswarfare.ning.com/profile/HowardLarson
http://teamcircle.ning.com/profile/HowardLarson
http://www.businessiibusiness.com/profile/HowardLarson
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
P.P.S. An American Company, marketing American Companies! Call or email to get an appointment to pick my brain (a $125.00 value) for 30 minutes.
No matter if you’re using a #10 envelop of a postcard mailing attack or a sophisticated designed promo piece, mail gets attention and generates results you CAN measure.
But that is only the very beginning of direct mail and the power it can give. Direct mail is also a powerful driver for results across the marketing spectrum. Got a web site? Direct mail can drive more people to it. Got a brick and mortar location? Direct mail can guide people to and through the doors. Going to an expo, direct mail can bring customers to your booth.
And when the dust settles for every dollar spent on direct mail it generates $15.60 according to the Direct Marketing Association. But put it together with other marketing channels and it can light up the board! Time and time again studies show that sending a printed mailing piece drives additional sales on a company’s web site some as much as 96% per research by Vovici EFM)
IN a marketing world where you need to be everywhere at once to insure your customers see you and find you, online, at home in the office, providing information that gets your brand noticed and considered, that it takes an extensive set of tools online and offline to ensure that your brand is seen and there when the buying decision is being made, and that by integrating the other marketing tools into your arsenal it only increases your ability to make the sale and dive up revenue.
Larson Notes & Satire: Direct mail might not be the biggest buzz word when talking about your next marketing attack but don’t discount it. All those new apps and technologies mean squat, if you don’t get a sale. Truth is direct mail remains as effective today as it has ever been for the last century in driving action to your company. Listen to the buzz, look at all the new marketing tools and think how they can help you, but me, I would not bet my bottom line on them.
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://member.merchantcircle.com/larsonassociates
http://businesswarfare.ning.com/profile/HowardLarson
http://teamcircle.ning.com/profile/HowardLarson
http://www.businessiibusiness.com/profile/HowardLarson
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
P.P.S. An American Company, marketing American Companies! Call or email to get an appointment to pick my brain (a $125.00 value) for 30 minutes.
Monday, March 8, 2010
The Week Ahead March 8-12, 2010
Monday:
Tuesday:
Wednesday: January Wholesale Inventories, February Budget Report
Thursday: January Trade Balance, Weekly initial jobless claims
Friday: February Retail Sales, January Business Inventories
Well we lost fewer jobs than expected. WOO HOO! Happy happy, joy, joy? Not if one of the lost jobs was yours. Personal spending up? Ok use those credit cards. WOO HOO! Happy happy, joy, joy? When you going to pay those babies off? Government Motors, sorry I mean General Motors, is now going to close 660 fewer dealerships from among the 2,000 they were planning to close. WOO HOO! Happy happy, joy, joy? Why close any if they are making a profit? This is still America where a man or woman has an inherent right to pursue the (their) right, liberty and the (our) pursuit of happiness. Let them duke it out. Of are we losing our sense of what freedom to make choice about our lives and lively hood is?
Larson Notes & Satire: I keep looking at jobs and the job market as the way to American (and yours and my) prosperity. Last week I got one of those disappointing emails that one of our clients here was suspending service for a week. But that is good news for them. Why. Because we over booked there sales department with too many sales leads and appointments. I started thinking, since we have all this Obama money and job stimulation money why doesn’t the government look at companies that are hit by imports from abroad and then give money to companies (like mine) that give jobs to people in America and to book them sales leads and appointments to sell more American made products. Then those companies will need to hire more American workers. Is this too simple or am I too blond?
The focused industries we are looking to add clients in for the month are Advertising Specialties, Trade Show Booth Builder, Sign Shop, a Graphic Design Studio, and Printers both small and mid-sized in certain regional areas.
We are still looking for sales persons in all areas except
The Midwest, Great Plains States, South Central Regions.
We are also in need of 1 to 3 at home appointment setters with printing and other various backgrounds.
If interested give us a call at 847-991-0488.
Howard’s out of office public schedule for the week:
Monday:
Tuesday: Running Training 5:00am,
Wednesday: F2F Appointment 9:15
Thursday: Running Training 5:00am
Friday:
Saturday: Marathon Training 4:30am
Sunday:
Trade show schedule:
> March 14-16 2010 Internal Home and Housewares Show, McCormick Place, Chicago
> April 14-15 Digital Signage Show & Kiosk Self Service Expo, Mandalay Bay Convention Center, Las Vegas NV
> April 26-29 NA2010: The North American Material Handling & Logistics Show: I-X Center, Cleveland OH
> April 27-28 Design 2 Part Show Schaumburg Convention Center Schaumburg IL
> April 29 Greater O’Hare Chamber of Commerce Expo, Elk Gove Park District Pavilion, Elk Grove Village IL
> May 4-6, 2010 Process Technology & Intl Powder Bulk Solids Show(s) Donald E Stephens Convention Center, Rosemont Illinois
> May 12-13, 2010 OrthoTec Conference Orthopaedic Capital Center at Grace College Winona Lake (Warsaw), IN (Registered but not committed to going yet)
> June 8-10, 2010 EastPack 2010 Jacob K Javits Convention Center New York NY FL (Registered but not committed to going yet)
> June 23, Destination Showcase Conference & Expo; Donald E. Stevens Convention Center, Rosemont IL
Time slots still available to meet & talk over coffee.
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://member.merchantcircle.com/larsonassociates
http://businesswarfare.ning.com/profile/HowardLarson
http://teamcircle.ning.com/profile/HowardLarson
http://www.businessiibusiness.com/profile/HowardLarson
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
P.P.S. An American Company, marketing American Companies! Call or email to get an appointment to pick my brain (a $125.00 value) for 30 minutes.
Tuesday:
Wednesday: January Wholesale Inventories, February Budget Report
Thursday: January Trade Balance, Weekly initial jobless claims
Friday: February Retail Sales, January Business Inventories
Well we lost fewer jobs than expected. WOO HOO! Happy happy, joy, joy? Not if one of the lost jobs was yours. Personal spending up? Ok use those credit cards. WOO HOO! Happy happy, joy, joy? When you going to pay those babies off? Government Motors, sorry I mean General Motors, is now going to close 660 fewer dealerships from among the 2,000 they were planning to close. WOO HOO! Happy happy, joy, joy? Why close any if they are making a profit? This is still America where a man or woman has an inherent right to pursue the (their) right, liberty and the (our) pursuit of happiness. Let them duke it out. Of are we losing our sense of what freedom to make choice about our lives and lively hood is?
Larson Notes & Satire: I keep looking at jobs and the job market as the way to American (and yours and my) prosperity. Last week I got one of those disappointing emails that one of our clients here was suspending service for a week. But that is good news for them. Why. Because we over booked there sales department with too many sales leads and appointments. I started thinking, since we have all this Obama money and job stimulation money why doesn’t the government look at companies that are hit by imports from abroad and then give money to companies (like mine) that give jobs to people in America and to book them sales leads and appointments to sell more American made products. Then those companies will need to hire more American workers. Is this too simple or am I too blond?
The focused industries we are looking to add clients in for the month are Advertising Specialties, Trade Show Booth Builder, Sign Shop, a Graphic Design Studio, and Printers both small and mid-sized in certain regional areas.
We are still looking for sales persons in all areas except
The Midwest, Great Plains States, South Central Regions.
We are also in need of 1 to 3 at home appointment setters with printing and other various backgrounds.
If interested give us a call at 847-991-0488.
Howard’s out of office public schedule for the week:
Monday:
Tuesday: Running Training 5:00am,
Wednesday: F2F Appointment 9:15
Thursday: Running Training 5:00am
Friday:
Saturday: Marathon Training 4:30am
Sunday:
Trade show schedule:
> March 14-16 2010 Internal Home and Housewares Show, McCormick Place, Chicago
> April 14-15 Digital Signage Show & Kiosk Self Service Expo, Mandalay Bay Convention Center, Las Vegas NV
> April 26-29 NA2010: The North American Material Handling & Logistics Show: I-X Center, Cleveland OH
> April 27-28 Design 2 Part Show Schaumburg Convention Center Schaumburg IL
> April 29 Greater O’Hare Chamber of Commerce Expo, Elk Gove Park District Pavilion, Elk Grove Village IL
> May 4-6, 2010 Process Technology & Intl Powder Bulk Solids Show(s) Donald E Stephens Convention Center, Rosemont Illinois
> May 12-13, 2010 OrthoTec Conference Orthopaedic Capital Center at Grace College Winona Lake (Warsaw), IN (Registered but not committed to going yet)
> June 8-10, 2010 EastPack 2010 Jacob K Javits Convention Center New York NY FL (Registered but not committed to going yet)
> June 23, Destination Showcase Conference & Expo; Donald E. Stevens Convention Center, Rosemont IL
Time slots still available to meet & talk over coffee.
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://member.merchantcircle.com/larsonassociates
http://businesswarfare.ning.com/profile/HowardLarson
http://teamcircle.ning.com/profile/HowardLarson
http://www.businessiibusiness.com/profile/HowardLarson
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
P.P.S. An American Company, marketing American Companies! Call or email to get an appointment to pick my brain (a $125.00 value) for 30 minutes.
Friday, March 5, 2010
Resonate the Innovation
It’s tough to keep yourself on your toes in this age of 27/7!
Cut backs, running lean, have made innovation next to impossible. Creative ideas are lost. Yet, now more than ever, your customers, my customers, everyone’s customers are looking for any sort of innovation they can grab hold of and run with and their eyes are firmly on you as their supplier! You need to be the innovator in your circle of family, friends and followers, for your customers to grow and advance. You need to reduce your customers time to market, broaden their offerings, speed up there turn-time.
I am almost certain your company has idea killers. They are out there. The Nay sayers of the world. You know that people who walk around saying this won’t work or that’s a bad idea. Yet I am just as sure that you have a few people hanging around the joint that are idea developers! Always thinking, always advancing a new technique or service to give “their” customers. Watch them, talk to them, love them, and reward them.
The needs of your customers and the marketplace you serve is there waiting for you and needs you to start innovation not pull back from being an idea source.
Larson Notes & Satire: Yesterday, we launched our new 1040 Special. Maybe you saw it in some of my ning postings or on MerchantCircle or on Yelp (yes I’m on Yelp). Now you know I am not an account. Far from it. I have a telemarketing/target marketing company so what am I doing with a 1040 promotion? It reads “1040 Special: Sign by April 15th and get 10 extra telesales hours & 40 free direct mail postcards, B2B only. Call 847-991-0488 for details.” This is my little innovative way of offing and giving service to my future customers, and tying it into a day we all know but instead of taking like taxes do, if you sign up by April 15th, I give more service for your dollar. I, like you for your company, believe in what I am doing for my customers, to make them stronger tomorrow than they are today. Why this promotion? Because I firmly feel that direct mail is vastly under used as a marketing vehicle and my customers can stand out better by using it and get more sales. I know it raises lead generation my at least 3%-5%.
I read daily on what is new in my field so I can offer new services to my customers to keep them at the forefront of marketing innovation. It’s my job to make them (or you if you’re a customer already) better and better. I read weekly in the fields my customers so I know what problems they are facing so I can help solve them for them as best as I can.
And for what I do, I want them to be able to resonate the innovations I bring to them to their world.
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://member.merchantcircle.com/larsonassociates
http://businesswarfare.ning.com/profile/HowardLarson
http://teamcircle.ning.com/profile/HowardLarson
http://www.businessiibusiness.com/profile/HowardLarson
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
P.P.S. An American Company, marketing American Companies! Call or email to get an appointment to pick my brain (a $125.00 value) for 30 minutes.
Cut backs, running lean, have made innovation next to impossible. Creative ideas are lost. Yet, now more than ever, your customers, my customers, everyone’s customers are looking for any sort of innovation they can grab hold of and run with and their eyes are firmly on you as their supplier! You need to be the innovator in your circle of family, friends and followers, for your customers to grow and advance. You need to reduce your customers time to market, broaden their offerings, speed up there turn-time.
I am almost certain your company has idea killers. They are out there. The Nay sayers of the world. You know that people who walk around saying this won’t work or that’s a bad idea. Yet I am just as sure that you have a few people hanging around the joint that are idea developers! Always thinking, always advancing a new technique or service to give “their” customers. Watch them, talk to them, love them, and reward them.
The needs of your customers and the marketplace you serve is there waiting for you and needs you to start innovation not pull back from being an idea source.
Larson Notes & Satire: Yesterday, we launched our new 1040 Special. Maybe you saw it in some of my ning postings or on MerchantCircle or on Yelp (yes I’m on Yelp). Now you know I am not an account. Far from it. I have a telemarketing/target marketing company so what am I doing with a 1040 promotion? It reads “1040 Special: Sign by April 15th and get 10 extra telesales hours & 40 free direct mail postcards, B2B only. Call 847-991-0488 for details.” This is my little innovative way of offing and giving service to my future customers, and tying it into a day we all know but instead of taking like taxes do, if you sign up by April 15th, I give more service for your dollar. I, like you for your company, believe in what I am doing for my customers, to make them stronger tomorrow than they are today. Why this promotion? Because I firmly feel that direct mail is vastly under used as a marketing vehicle and my customers can stand out better by using it and get more sales. I know it raises lead generation my at least 3%-5%.
I read daily on what is new in my field so I can offer new services to my customers to keep them at the forefront of marketing innovation. It’s my job to make them (or you if you’re a customer already) better and better. I read weekly in the fields my customers so I know what problems they are facing so I can help solve them for them as best as I can.
And for what I do, I want them to be able to resonate the innovations I bring to them to their world.
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://member.merchantcircle.com/larsonassociates
http://businesswarfare.ning.com/profile/HowardLarson
http://teamcircle.ning.com/profile/HowardLarson
http://www.businessiibusiness.com/profile/HowardLarson
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
P.P.S. An American Company, marketing American Companies! Call or email to get an appointment to pick my brain (a $125.00 value) for 30 minutes.
Thursday, March 4, 2010
5 Challenges Social Media Brings to Business
Twitter in the workface. Facebook on the desktop. Blogging galore. What’s a business suppose to do? As SM becomes more main stream we need to be out there but how and how can we control the bad side effects?
Integration Becoming a Social Business can impact every function and area of your business. What is it really? Is it a function? Is it a department, will companies start hiring a Chief Social Media Office like they do a Chief Marking Officer?
Governance So now what you are out there, you not only need to begin to actively listen so that you know what is being said about you. At the same time you need to establish rules of what is being said by you, or employees of your company. You need to know how you will handle both an external twit or post about you and you need to know how you will handle an inappropriate positing from an employee.
Culture All companies will fall somewhere in between the wide spectrum of being “open” or “closed”. We have the potential to benefit from being all embracing to customers and employees in new and exciting ways but will still need to manage that freedom intelligently and with a company focused purpose.
Human Resources Companies are going to have to upgrade their HR protocols as well as legal and train the people who may be leveraging all those wonderful social media technologies.
Measurement and ROI This question in business will not go away so deal with it. What is the cost of Social Media and what is the return on investment? There needs to be a pay back. This is still business.
Larson Notes & Satire: Yes I’m all over the place in the SM world. I am on at least 60 if not 75 Social Media sites or more, not that I follow them all closely mind you. I follow some more closely than others and I use then in different ways. Some get hot and have lots of activity so I work them harder then go quiet. Others never do anything, some are always going strong.
Yes I have gotten customers directly off of my Social Media activities. So I know it does work. And yes I have used the services of some of my Social Media friends, so I know it worked for them. And I have even made a referral or two along the way.
So how can you make it work for you? That’s the million dollar question isn’t it?
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://member.merchantcircle.com/larsonassociates
http://businesswarfare.ning.com/profile/HowardLarson
http://teamcircle.ning.com/profile/HowardLarson
http://www.businessiibusiness.com/profile/HowardLarson
https://twitter.com/LarsonAssociate
P.S. Need to get on Social Media in a big way? We can set you up and monitor your sites. For a fee of course.
P.P.S. An American Company, marketing American Companies! Call or email to get an appointment to pick my brain (a $125.00 value) for 30 minutes.
Integration Becoming a Social Business can impact every function and area of your business. What is it really? Is it a function? Is it a department, will companies start hiring a Chief Social Media Office like they do a Chief Marking Officer?
Governance So now what you are out there, you not only need to begin to actively listen so that you know what is being said about you. At the same time you need to establish rules of what is being said by you, or employees of your company. You need to know how you will handle both an external twit or post about you and you need to know how you will handle an inappropriate positing from an employee.
Culture All companies will fall somewhere in between the wide spectrum of being “open” or “closed”. We have the potential to benefit from being all embracing to customers and employees in new and exciting ways but will still need to manage that freedom intelligently and with a company focused purpose.
Human Resources Companies are going to have to upgrade their HR protocols as well as legal and train the people who may be leveraging all those wonderful social media technologies.
Measurement and ROI This question in business will not go away so deal with it. What is the cost of Social Media and what is the return on investment? There needs to be a pay back. This is still business.
Larson Notes & Satire: Yes I’m all over the place in the SM world. I am on at least 60 if not 75 Social Media sites or more, not that I follow them all closely mind you. I follow some more closely than others and I use then in different ways. Some get hot and have lots of activity so I work them harder then go quiet. Others never do anything, some are always going strong.
Yes I have gotten customers directly off of my Social Media activities. So I know it does work. And yes I have used the services of some of my Social Media friends, so I know it worked for them. And I have even made a referral or two along the way.
So how can you make it work for you? That’s the million dollar question isn’t it?
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://member.merchantcircle.com/larsonassociates
http://businesswarfare.ning.com/profile/HowardLarson
http://teamcircle.ning.com/profile/HowardLarson
http://www.businessiibusiness.com/profile/HowardLarson
https://twitter.com/LarsonAssociate
P.S. Need to get on Social Media in a big way? We can set you up and monitor your sites. For a fee of course.
P.P.S. An American Company, marketing American Companies! Call or email to get an appointment to pick my brain (a $125.00 value) for 30 minutes.
Wednesday, March 3, 2010
How Underdogs Win Sales
So you’re not the biggest dog out there. That doesn’t mean you put your tail between your legs and go home? Do that and you are out of business, out in the parking lot with your feet sticking straight up into the air? Is that what you want? I don’t think so.
To start, get real about you and your company. You have just as much of a chance of winning that contract when you are honest with yourself as to your strengths and your weaknesses. Underdogs more often than not do win. We are quicker on or feet, can adapt to change faster and hit it harder! When you understand your weaknesses and play to your strengths, you have a better than 50/50 shot at beating the big dogs.
Second go where they’re not. Even the big dog can’t be everywhere. You can succeed by going where the competition isn’t. It might be they are afraid to call fortune 500 companies; it may be that they don’t think small businesses are worth the effort or that small business is beneath their status. Find it and you might have an open untapped market!
Lastly, get over it. Underdogs are the innovators of the world. We question assumptions and tired over used ideas the big dogs take for granted. We have a culture of change, not for changes sake but for the betterment of ourselves and our companies.
Larson Notes & Satire: “We the willing, lead by the unknowing, are dong the impossible for the ungrateful. We have done so much, for so long, with so little, we are now qualified to do anything with nothing.”
Does that sound like you and your sales efforts?
My thought of the day today was the Nike slogan, “Just Do It” Oh how true it is, don’t sit there crying in your soup. Get up and take charge of your life. Go the distance. Run the race of your life whatever it is. What makes you the best at who you are? Don’t work from your points of weakness but go on and work from strength to strength.
Is sales war, then go to victory to victory. Is it a race, then run to win. Put it all out there and leave nothing in the tank when you are done. In the sales game 2nd place means nothing.
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://member.merchantcircle.com/larsonassociates
http://businesswarfare.ning.com/profile/HowardLarson
http://teamcircle.ning.com/profile/HowardLarson
http://www.businessiibusiness.com/profile/HowardLarson
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
P.P.S. An American Company, marketing American Companies! Call or email to get an appointment to pick my brain (a $125.00 value) for 30 minutes.
To start, get real about you and your company. You have just as much of a chance of winning that contract when you are honest with yourself as to your strengths and your weaknesses. Underdogs more often than not do win. We are quicker on or feet, can adapt to change faster and hit it harder! When you understand your weaknesses and play to your strengths, you have a better than 50/50 shot at beating the big dogs.
Second go where they’re not. Even the big dog can’t be everywhere. You can succeed by going where the competition isn’t. It might be they are afraid to call fortune 500 companies; it may be that they don’t think small businesses are worth the effort or that small business is beneath their status. Find it and you might have an open untapped market!
Lastly, get over it. Underdogs are the innovators of the world. We question assumptions and tired over used ideas the big dogs take for granted. We have a culture of change, not for changes sake but for the betterment of ourselves and our companies.
Larson Notes & Satire: “We the willing, lead by the unknowing, are dong the impossible for the ungrateful. We have done so much, for so long, with so little, we are now qualified to do anything with nothing.”
Does that sound like you and your sales efforts?
My thought of the day today was the Nike slogan, “Just Do It” Oh how true it is, don’t sit there crying in your soup. Get up and take charge of your life. Go the distance. Run the race of your life whatever it is. What makes you the best at who you are? Don’t work from your points of weakness but go on and work from strength to strength.
Is sales war, then go to victory to victory. Is it a race, then run to win. Put it all out there and leave nothing in the tank when you are done. In the sales game 2nd place means nothing.
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://member.merchantcircle.com/larsonassociates
http://businesswarfare.ning.com/profile/HowardLarson
http://teamcircle.ning.com/profile/HowardLarson
http://www.businessiibusiness.com/profile/HowardLarson
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
P.P.S. An American Company, marketing American Companies! Call or email to get an appointment to pick my brain (a $125.00 value) for 30 minutes.
Monday, March 1, 2010
The Week Ahead March 1-5 2010
Monday: February ISM Index. January Personal Income & Spending
Tuesday: February Vehicle sales, Fast starts
Wednesday: Federal Beige Book, February ISM Services Index
Thursday: 4th Quarter Productivity. January Factory Orders, Weekly initial jobless claims
Friday: February Unemployment Report
Wasn’t last week refreshing? Heck what did you really expect? If you thought consumer confidence would be going up? What planet are you living on? New home sales down. And that is with government subsidies still in place. Employment on the rocks. When people don’t have or are afraid of losing their jobs what can you expect
Larson Notes & Satire: I think that for this week, any good news has already been factored in.
The focused industries we are looking to add clients in for the month are Advertising Specialties, Trade Show Booth Builder, Sign Shop, a Graphic Design Studio, and Printers both small and mid-sized in certain regional areas.
We are still looking for sales persons in all areas except
the Great Plains States. We are also in need of 1 to 3 at home appointment setters with various backgrounds.
If interested give us a call at 847-991-0488.
Howard’s out of office public schedule for the week:
Monday:
Tuesday: Running Training 5:00am, Appointment 10;00am
Wednesday:
Thursday: Running Training 5:00am
Friday:
Saturday: Marathon Training 4:30am
Sunday:
Trade show schedule:
> March 14-16 2010 Internal Home and Housewares Show, McCormick Place, Chicago
> April 14-15 Digital Signage Show & Kiosk Self Service Expo, Mandalay Bay Convention Center, Las Vegas NV
> April 26-29 NA2010: The North American Material Handling & Logistics Show: I-X Center, Cleveland OH
> May 4-6, 2010 Process Technology & Intl Powder Bulk Solids Show(s) Donald E Stephens Convention Center, Rosemont Illinois
> May 12-13, 2010 OrthoTec Conference Orthopaedic Capital Center at Grace College Winona Lake (Warsaw), IN (Registered but not committed to going yet)
> June 8-10, 2010 EastPack 2010 Jacob K Javits Convention Center New York NY FL (Registered but not committed to going yet)
> June 23, Destination Showcase Conference & Expo; Donald E. Stevens Convention Center, Rosemont IL
Time slots still available to meet & talk over coffee.
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://member.merchantcircle.com/larsonassociates
http://businesswarfare.ning.com/profile/HowardLarson
http://teamcircle.ning.com/profile/HowardLarson
http://www.businessiibusiness.com/profile/HowardLarson
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
P.P.S. An American Company, marketing American Companies! Call or email to get an appointment to pick my brain (a $125.00 value) for 30 minutes.
Tuesday: February Vehicle sales, Fast starts
Wednesday: Federal Beige Book, February ISM Services Index
Thursday: 4th Quarter Productivity. January Factory Orders, Weekly initial jobless claims
Friday: February Unemployment Report
Wasn’t last week refreshing? Heck what did you really expect? If you thought consumer confidence would be going up? What planet are you living on? New home sales down. And that is with government subsidies still in place. Employment on the rocks. When people don’t have or are afraid of losing their jobs what can you expect
Larson Notes & Satire: I think that for this week, any good news has already been factored in.
The focused industries we are looking to add clients in for the month are Advertising Specialties, Trade Show Booth Builder, Sign Shop, a Graphic Design Studio, and Printers both small and mid-sized in certain regional areas.
We are still looking for sales persons in all areas except
the Great Plains States. We are also in need of 1 to 3 at home appointment setters with various backgrounds.
If interested give us a call at 847-991-0488.
Howard’s out of office public schedule for the week:
Monday:
Tuesday: Running Training 5:00am, Appointment 10;00am
Wednesday:
Thursday: Running Training 5:00am
Friday:
Saturday: Marathon Training 4:30am
Sunday:
Trade show schedule:
> March 14-16 2010 Internal Home and Housewares Show, McCormick Place, Chicago
> April 14-15 Digital Signage Show & Kiosk Self Service Expo, Mandalay Bay Convention Center, Las Vegas NV
> April 26-29 NA2010: The North American Material Handling & Logistics Show: I-X Center, Cleveland OH
> May 4-6, 2010 Process Technology & Intl Powder Bulk Solids Show(s) Donald E Stephens Convention Center, Rosemont Illinois
> May 12-13, 2010 OrthoTec Conference Orthopaedic Capital Center at Grace College Winona Lake (Warsaw), IN (Registered but not committed to going yet)
> June 8-10, 2010 EastPack 2010 Jacob K Javits Convention Center New York NY FL (Registered but not committed to going yet)
> June 23, Destination Showcase Conference & Expo; Donald E. Stevens Convention Center, Rosemont IL
Time slots still available to meet & talk over coffee.
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://member.merchantcircle.com/larsonassociates
http://businesswarfare.ning.com/profile/HowardLarson
http://teamcircle.ning.com/profile/HowardLarson
http://www.businessiibusiness.com/profile/HowardLarson
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
P.P.S. An American Company, marketing American Companies! Call or email to get an appointment to pick my brain (a $125.00 value) for 30 minutes.
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